News for the Hospitality Executive
MEMPHIS, Tenn.--March 1, 2010--A newly released Hilton Garden Inn survey conducted by Opinion Research Corp. * revealed that when booking a hotel for a “big day”, the majority of Americans surveyed value a comfortable bed just as much as they do like a good hotel rate. More than three fourths of Americans (80 percent) consider the best value for the rate most important, followed by 76 percent who think a comfortable bed is the most important amenity to consider when booking a room.
“Whether for business or pleasure, Hilton Garden Inn understands how important big days are to our guests, which is why we’ve developed the 'Big Day' theme across all of our marketing efforts,” said Jim Cone, Hilton Garden Inn, Vice President Brand Marketing “When tomorrow’s a big day, stay HGI tonight.”
While Hilton Garden Inn hosts guests for both business and pleasure, the majority of the hotel’s guests check-in for business-related occasions. The survey revealed these business travelers spend a lot of time on the road, averaging at least eight business trips per year. The survey also revealed the following business travel trends:
Hilton Garden Inn is an upscale, yet affordable choice that delivers across five key pillars to ensure the stay before those big days is as pleasurable as it is cost-efficient:
For more information about why Hilton Garden Inn is the perfect choice for your big day, visit www.HGI.com
About Hilton Garden Inn:
Hilton Garden Inn is the award-winning, upscale, yet affordable hotel brand that continually strives to ensure today’s busy travelers have everything they need to be most productive on the road — from complimentary wired and Wi-Fi Internet access in all guestrooms and PrintSpotsTM remote printing to the hotel’s complimentary 24-hour business center to one of the most comfortable beds you will ever experience with the Garden Sleep System®. So whether on the road for personal or business reasons, Hilton Garden Inn offers the amenities and services for travelers to sleep deep, stay fit, eat well and work smart while away from home. For more information about Hilton Garden Inn locations throughout North America and Europe or to find your next getaway, please visit www.HGI.com or call 1-877-STAY-HGI.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.
For more information about the company, please visit www.hiltonworldwide.com.
The Hilton Garden Inn survey was conducted by Opinion Research Corporation via a telephone consumer poll of 1,020 adults, living in private households in the continental United States. Respondents were recruited via a random-digit-dial phone methodology. The survey was completed in February 2010. Results are reported at the 95% confidence level with a margin error of +/- 3%.
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