News for the Hospitality Executive
|FT LAUDERDALE – February 16, 2010: GroupMetrix
is the most cost effective and efficient way to obtain accurate
competitors’ group and meeting rates. This
innovative service provides authenticated and verified group and
meeting rates for
future arrival dates for any hotel in the world.
The webinar schedule for last week was overbooked.
To accommodate the demand for this new service, a new date has been set up.
Wednesday February 17th at 2pm EST
Don Bundock, President of Quality Track International says “Competitors’ group rates and pricing strategy are the most difficult pieces of competitive intelligence for a hotel to obtain. Group rates are not published in any electronic system and can only be accurately obtained by systematically ‘shopping the competition.’ We make it simple to obtain a clear view of your competitor’s rates and pricing strategy.”
The GroupMetrix group rate shopping service uses elaborate corporate identities to facilitate realistic shop calls that uncover a competitor’s true rates.
Customer Price Resistance: Real customers do not accept the first rate offered. Real customers “push back” on pricing, and so do GroupMetrix shoppers. The rates offered in response to the price resistance, and the amounts by which the rates are reduced when pressured provide valuable insight into competitors’ rates and pricing strategy.
GroupMetrix CompSet Group-Rate Reports provide unparalleled insight into competitors’ rates and pricing strategy and include all the rate components that factor into a group or meeting quotation: room rates, inclusions, in-room internet, catering (breakfast, breaks, luncheon and dinner), meeting room rates, AV rates, meeting room internet rates, minimum F&B guarantees, comp rooms, upgrades and master bill discounts. The rate reports include the initial set of rates offered plus any rate reductions resulting from the rate-resistance.
“We have the ability to obtain a full set of group rates from any hotel in the world.” says Bundock “Our extensive investment in systems to manage the complexities of this process enables us to offer the GroupMetrix service at a remarkably low price.”
The GroupMetrix service includes 2 rate shops per month on each of 4 competitors, for a total of 8 rate shops. The total cost is just $129 per month.
Click here to view a sample GroupMetrix rate report - Sample Report
For additional information click here – GroupMetrix FAQ
About Quality Track International, Inc.: Quality Track International, established in 1998, is a leading worldwide provider of a full range of mystery shopping services and PCI compliant call center monitoring to the hospitality industry.
GroupMetrix is a service provided by Quality Track International.
For more information contact: Mr. Donald Bundock, CEO, Quality Track International, Inc., at (416) 693-5426 or by email at Don.Bundock@QualityTrack.com
Quality Track International
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