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CARINO Hotels & Resorts Worldwide Announces Addition of
New Chain Code "UN" in 2009 for Member Hotels
Luxury Hotel Group Will Now Track Sources of All Reservations,
Provide Maximum Revenue/ Exposure for Properties

NEW YORK CITY (December 19, 2008) – CARINO Hotels & Resorts Worldwide, a sales and customer information company dedicated to assisting independent luxury hotels worldwide, is pleased to announce it will be launching a new Global Distribution System (GDS) code in the first quarter of 2009.  With the addition of the GDS code, the organization’s members will now be able to see and track directly the measurable results that CARINO Hotels & Resorts Worldwide has and will continue to deliver.

CARINO Hotels is pleased to announce the new chain code as “UN”, which, from an advertising and marketing perspective, can be used creatively in a variety of advertising promotions to ensure maximum retention by the B2B and B2C segment.  President Joe Carino is confident that the portfolio of independent upscale member hotels will embrace the “UN” chain code and it will become well known and easy to identify - “UN”forgettable!

In addition to providing the ability for member hotels to track the source of all reservations, the GDS code also opens up new opportunities for exposure and promotion of the individual properties. Seamless connectivity allows members to enter their data once and feed it across multiple channels, providing maximum exposure to all customers whether they are complying with corporate hotel programs or leisure travelers booking via their travel agent.  CARINO Hotels & Resorts Worldwide code will now feed information to major travel agency systems including Sabre, Amadeus/Apollo/Galileo, and Worldspan that connect directly to more than 600,000 travel agencies worldwide. In turn, these systems also power consumer travel websites such as Orbitz, Travelocity and Expedia, to name a few.  The new GDS code will also allow CARINO Hotels & Resorts Worldwide members to reach both businesses and consumers concurrently for the very first time ever since the organization’s inception in 2002. 

“We are very excited that through the launch of the new CARINO Hotels & Resorts Worldwide GDS code, we can offer our members a complete package – sales tools, marketing, and now revenue and reservation services,” said Charlotte Mordaunt, Vice President of Revenue & Reservation Services for CARINO Hotels & Resorts Worldwide. “This gives our members the opportunity to maximize their exposure through online distribution, as well as provide a tool for CARINO Hotels & Resorts Worldwide to better brand and market our hotels.” 

CARINO Hotels & Resorts Worldwide will be using SynXis as its central reservation system provider. Through the partnership, consumers will be able to book reservations at member hotels from CARINO’s new branded website (scheduled launch; Q1, 2009) or from the hotels’ own websites.  

“After seven successful years of operation, we felt the timing was perfect based on our new business direction, added value, data-mining capabilities, and cost containment initiatives for our clients, to launch CARINO Hotels & Resorts Worldwide chain code; “UN”,” stated Peter M. Kressaty, Senior Vice President.  “We did extensive research to determine not only what two letter chain codes were available throughout all the major Global Distribution Systems (GDS), but also considered the travel agent community knowing they will be the “working bee” behind the success of our new GDS chain code and campaigns.”  

CARINO Hotels & Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York and London, Chicago and Los Angeles, the CARINO Hotels & Resorts Worldwide is a full service sales and customer information company, dedicated to assisting independent luxury hotels with the global sales process. At the heart of the company’s suite of services is SalesConnect 2.0TM, a web-based database of corporate, leisure and group account information.  For more information on CARINO Hotels & Resorts Worldwide, please visit the current website at or call 212- 808-6590.  Alternatively, you may revisit us on our new website in Q1, 2009.


Tammy Petersen
CARINO Hotels & Resorts Worldwide



Also See: CARINO Collection Announces Companywide Name Change, Repositioning and New Brand Identity; Luxury Hotel Group Makes Changes As Part of New Key Growth Initiatives for 2009 / December 2008
CARINO Collection Announces New Senior Staff Appointments; Luxury Hotel Group Adds Key Executive-Level Positions to Spearhead New Initiatives in Sales, Marketing and Reservations / December 2008
Carino Collection Continues Growth in 2008 Adding Fifteen New Members Across the Globe / October 2008

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