AmericInn® Hotel Chain Improves Customer Relations with ZDirect�s Innovative ZMail� System / June 2008

Hotel Online
News for the Hospitality Executive

.AmericInn® Hotel Chain Improves Customer Relations
with ZDirect�s Innovative ZMail� System

June 12, 2008, MIAMI, FL. � ZDirect, Inc. has partnered with AmericInn International, LLC to build an AmericInn electronic Customer Relationship Management (eCRM) platform for the AmericInn lodging system for its 230 locations currently open or under development. This initiative, known as the AmericInn eConnection System, allows hotels to dramatically improve customer information by communicating with guests based on online profiles in order to enhance the customer experience, gain loyalty and increase revenue.

Utilizing its product ZMail�, ZDirect enables AmericInn to streamline their entire electronic marketing efforts and send highly targeted and relevant emails to customers. This technology has resulted in new revenue, boosted customer loyalty, and expanded AmericInn�s customer base by converting inquiries into guests. The AmericInn eCRM program provides automated solutions and interfaces with both the AmericInn central reservation and customer satisfaction systems. The initiative features the following functions:

Automated electronic communications including reservation confirmations, pre-arrival information and thank you letters with guest surveys
Electronic newsletters, target marketing and promotional programs
Property specific electronic communication templates
Reward program enhancements
Data centralization, automated segmentation, list hygiene and customer preferences
Advanced electronic marketing techniques such as dynamic content and behavioral profiling

�The eCRM mailings have already generated thousands of dollars of new revenue for our chain,� Arnold Angeloni, CEO of AmericInn, said at the recent AmericInn convention.�This technology initiative is just the beginning of a major effort to build relationships with our guests, which will lead to revenue growth for our lodging system.�

About AmericInn International, LLC
The AmericInn brand is one of the fastest growing limited service lodging chains in the United States with 230 locations currently open or under development. The success and continued growth of the AmericInn Lodging System is due to its unique AmericInn SoundGuard� construction providing guests with a quiet room environment. The brand competes across the mid-scale without food and beverage segment, and is dedicated to providing the best lodging value for its guests. For more information visit the AmericInn website at www.americinn.com.

About ZDirect, Inc.
Based in Miami, Fla., ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its product ZMail�, the company takes email technology to a whole new level of effectiveness by giving hotels a powerful way to impact relationships with their previous guests and inquiry base. For more information on ZMail by ZDirect, visit www.zdirect.com, or contact Bob Fill at [email protected], Doug Reinmuth at [email protected] or call toll free at 1-866-962-4548.

Contact:

Bob Fill
VP of Product Marketing
ZDirect, Inc
www.zdirect.com
843-839-3100 x102

.
.

Also See:	Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008
	InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007