| HONG KONG, SAR. June 16, 2008 � The prestigious
hospitality group, The Peninsula Hotels (www.peninsula.com)
which is owned and managed by The Hong Kong and Shanghai Hotels, Limited,
recently announced the selection of ZDirect, Inc. as its new eCRM platform
to manage its event-driven and eConfirmation initiatives worldwide.
The hotel group portfolio comprises The Peninsula Hong Kong, The Peninsula New York, The Peninsula Chicago, The Peninsula Beverly Hills, The Peninsula Tokyo, The Peninsula Bangkok, The Peninsula Beijing, The Peninsula Manila, and The Peninsula Shanghai opening in 2009. Using its ZMail® platform, ZDirect will deliver �intelligent� transactional and electronic marketing technology which will interface with Peninsula�s central reservation and property management systems. Along with the prerequisite tracking, data hygiene, reporting and multi-lingual support, these enterprise platforms will bring about personal and individualized solutions for Peninsula�s valued guests, each who have an appetite for that extra level of customer service consistent with the heritage of The Peninsula Hotels. Shane Izaks, General Manager, Information Technology for The Hong Kong
& Shanghai Hotels Limited � Peninsula says, �Our guests are from all
over the world, diverse in their needs and backgrounds and require an individualized
guest experience. We look forward to working with the ZDirect team to ensure
that we can provide the best possible customer service to all our guests
in the manner that they expect and deserve.�
Shane Izaks, The Peninsula Hotels, signs with Doug Reinmuth and Hayes Thomas with ZDirect ABOUT THE PENINSULA HOTELS - HONG KONG & SHANGHAI HOTELS Incorporated in 1866 and listed on the Hong Kong Stock Exchange, The Hong Kong and Shanghai Hotels, Limited is a holding company whose subsidiaries are engaged in the ownership and management of prestigious hotels (The Peninsula Hotels), and commercial and residential properties in key destinations in Asia and the USA. In addition to The Peninsula Hotel portfolio of luxurious hotels, the Group includes The Repulse Bay complex, The Peak Tower and The Peak Tramways, St. John's Building and The Landmark in Ho Chi Minh City, Vietnam. For further information, please contact:
ABOUT ZDIRECT, INC. Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its platform ZMail®, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire eCRM effort. For further information, please contact:
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