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Crowne Plaza Purchases INSIGHT from the Knowland Group
Properties are offered breakthrough group
sales tool through national co-op

Salisbury, MD (October 24, 2007) – The Knowland Group announced today that Crowne Plaza has signed up to offer its breakthrough new product, INSIGHT, to all hotels through its North American co-op. 

Just one month after the formal release of INSIGHT, the Knowland Group has captured the attention of one of the most powerful hotel chains in America.  The  brand wide sales team for the very reputable chain is committed to increasing market share by keeping up with the changing marketplace, finding and implementing new means of meeting those changes.  “We are excited to be one of the first to use INSIGHT as a strategic sales tool in the effort to identify group leads,” says Ray Shepard, Crowne Plaza’s Director of Field Marketing.

INSIGHT is a revolutionary, simple and easy to use tool designed to dramatically alter the way sales managers find group business.  The new breakthrough application features the world’s largest database of group events combined with the ease of a Google powered search engine, the latest in satellite mapping technology, and a commission based telesales team.  This product gives sales managers a bird’s eye view of hundreds of thousands of events, groups and meeting planners every day, across every hotel brand, type, shape and size. 

Crowne Plaza’s brand wide sales team believes that maintaining their strength and reputation within the industry depends on the ability to constantly find new ways to generate group business.  Recognizing that up-to-date technology and innovation are an integral part of this process, Crowne Plaza was quick in their decision to put their faith in Knowland.  “As a current client of Knowland’s hotel reader board service (READERS 2.0), our hotels have already realized the value of Knowland technology,” stated Shepard, “We are thrilled to be working with such a cutting-edge company, and can’t wait to see what they are going to come up with next!”

About The Knowland Group | Headquartered in Salisbury, MD, the Knowland Group is a premier provider of sales and marketing products and services to the hospitality industry, world wide. Poised as a leader in the industry, Knowland stands a cut above the rest in over 70 markets within the United States, Canada and beyond. Single minded in its goal to add client value, Knowland is a proven innovator, consistently striving to develop market changing products and services. For more information, visit or call 888.841.2289.


The Knowland Group

Also See: Knowland to Provide INSIGHT to Over 400 Preferred Hotels Group Member Properties; Luxury Hotel Brand Recognizes Value of Revolutionary New Tool / October 2007
Knowland Signs 600th Client in Less Than Three Years; Market intelligence firm continues tremendous growth, attributes success to adding client value / October 2007
Knowland Unleashes INSIGHT on the World of Hospitality and Asks Hoteliers to Imagine…Imagine a breakthrough tool that provides access to over $3 billon In group bookings / September 2007
The Knowland Group Opens 100 Seat Call Center in Salisbury MD; Market Intelligence Firm Continues Expansion, Opens Combined Call, Operations Center on Maryland's Eastern Shore / July 2007

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