Carol Verret Consulting and Training Consulting Training Seminars |
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. . Web 2.0 and Hotel Sales Strategies for '08 What Are Your Clients Saying About
You?
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August 2007 - So you think your clients
aren�t out there talking about you? You think that clients and potential
clients don�t exchange their thoughts about the experiences they have had
at your hotel? Think again!
If the term Web 2.0 has you scratching your head, you are not alone. However, it is important that hotel sales departments get up to speed on the concept. Web 2.0 is the trend to User Generated Content, that is, the use of social networking, hotel review sites and blogs dealing with the user experience. Sales and marketing strategic plans for �08 that ignore this shift in travel marketing do so at their own peril. A PhocusWright study earlier this year that indicated small group travel such as weddings, family reunions, etc. will be dominated by web based sourcing and booking of room blocks. This was just given additional credibility with the launch of Priceline�s new group travel functionality. Travelocity just launched a new review functionality on its site that will allow users to sort through reviews by destination interest and travel preferences so that there is no need to wade through all of the reviews to locate the ones that pertain to a shoppers travel preference. A Yahoo study last week revealed that travel reviews are driving buying decisions more than price. How do you plug into and take advantage of this seismic shift in the
world of hotel sales and develop strategies for success in this arena for
2008?
These suggestions are just a few of the ways to plug into Web 2.0 in
your sales and marketing strategies for �08. Your clients live online
and how you plug into their concerns and decision making processes will
dictate the success of a hotel property. Get on the radar screen!
At Carol Verret and Associates we are leading by example. Stay tuned for the Hotel Sales Blog coming in early September � we want to engage in a conversation with you about your hotel sales training issues. We will also be featuring seminars and web casts that deal with how you can use Web 2.0 to your advantage. Carol Verret And Associates Consulting and Training offers training services and consulting in the areas of sales, revenue management and customer service primarily but not exclusively to the hospitality industry. To find out more about the company click on www.carolverret.com. To contact Carol send her an email at [email protected] or she can be reached by cell phone (303) 618-4065. copyright © Carol Verret, 2002-2003 -2004 -2005 - 2006 - 2007 |
Carol Verret 5910 S. University #C-18, PMB 374 Greenwood Village, CO 80121 Telephone: (303) 618-4065 [email protected] Web Site: http://www.carolverret.com/ Email: [email protected] |