Hotel Online  Special Report

The Plasencia Group Retained by Lane Hospitality
for Investment Advisory Assignment


TAMPA, Fla., May 9, 2007 - The Plasencia Group, Inc. (TPG) announced that it has been retained by Lane Hospitality to assist in implementing the company's strategic change in its ownership structure. Under the agreement, TPG will pursue new equity sources on behalf of Lane Hospitality's senior management team. The change in ownership structure is being undertaken to facilitate an aggressive growth plan, while meeting the diversification needs of the Lane family.

This investment banking assignment is a continuation of TPG's move to diversify and expand its advisory services. "This truly is an exciting project for many reasons," explained Lou Plasencia, chairman and CEO.
"We are pleased to be able to bring TPG's considerable experience to bear on creating an aggressive platform for growth for Lane Hospitality. Given their extremely capable management team, the strong financial performance of their hotel portfolio, and their history of success, we have already received considerable interest from potential investors and capital providers seeking a well-established platform."

The engagement is being handled through TPG's Capital Markets Group, headed by Stephen Kindl, Managing Director. Also leading the engagement is Rich Conti, President of The Plasencia Group. For more information
on this investment opportunity, contact Stephen Kindl at (860) 815-5938.

About The Plasencia Group, Inc.

Founded in 1993, The Plasencia Group is a leading hospitality advisory firm representing owners of hotels, resorts, and golf courses, with 11 offices across the country. In conjunction with its affiliates, Regent Street for luxury properties and Sun Hospitality Advisors for limited- and select-service properties, The Plasencia Group has provided personalized, valued-added investment opportunities and services to clients such as Prudential (NYSE:PRU), Host Hotels & Resorts (NYSE:HST), Hilton Hotels Corporation (NYSE:HLT) and Metropolitan Life Insurance Company (NYSE:MET). The Plasencia Group offers a full range of value-added solutions, including transactions, property valuation analyses, financial and strategic planning, project management and
disposition, and proprietary industry research.


TPG Capital Markets Group
Stephen Kindl
(860) 815-5938

Also See: The Plasencia Group, Inc. Announces New Hotel Debt Placement Division; Stephen Kindl Named Managing Director / November 2006
The Plasencia Group, Inc. Advises MeriStar Hospitality Corporation In the Sale of Seven Florida Assets / February 2006
The Plasencia Group Expands Sun Hospitality Advisors Division With San Francisco Office / January 2006
Plasencia Group, Inc. Offers Aggressive Lodging Investment Roadmap for 2006 / January 2006
The Plasencia Group, Inc. Advises Islandia Associates, LTD in Sale of Hyatt Regency Islandia Hotel / Jnauary 2006
The Plasencia Group, Inc. Advises Thayer Lodging Group on the Sale of Eight Properties to Pyramid Hotel Advisors, LLC Properties Combine Geographic Diversity, Performance and Growth Potential / July 2005
Robert C. O'Leary Named Vice President of the The Plasencia Group's Sun Hospitality Division / March 2005
The Plasencia Group Is Exclusive Marketing Advisor on Sale of Long Beach Hilton / January 2005
The Plasencia Group Appoints Brian K. Rodgers as Senior Associate, Western Region / Aug 2004
The Plasencia Group Appoints Stephen Kindl as Regional Vice President for the Northeast / July 2004
The Plasencia Group Advises on the Sale of the San Jose Wyndham / July 2004
The Plasencia Group Advises on the Sale of the Marriott Irvine, Orange County, California / June 2004
The Plasencia Group Appoints Eric M. Holtze as Director of Financial Analysis / June 2004
The Plasencia Group Launches Sunbelt Hospitality, Led by Robert Wiemer in Houston / March 2004
The Plasencia Group Advises on the Sale of Interest in the Don Cesar Beach Resort / December 2003
The Plasencia Group Advises on the Sale of the Hilton Garden Inn, Ybor City, Tampa / Sept 2003
The Plasencia Group Appoints Jessica L. Corcoran Director of Marketing and Business Development / Aug 2003

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