Hotel Online  Special Report


The Plasencia Group Expands Sun Hospitality
Advisors Division With San Francisco Office

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Combines a "Full Service Approach to Marketing Limited Service and Mid-Market Hotels"

SAN FRANCISCO, January 23, 2006 -- The Plasencia Group, Inc., the leading national hospitality transaction and consulting services firm representing owners of hotels, resorts, and golf courses, has expanded its Sun Hospitality Advisors division capabilities on the West Coast with an office in San Francisco.  Scott Griemsmann has been appointed Vice President, Western Region of the expanding Sun Hospitality division and will be based in San Francisco. Mr. Griemsmann joins the team after successfully operating his own boutique lodging transactions firm.

"Scott's entrepreneurial background, tenacity and proven dedication to client service makes him the perfect addition for the growing volume of engagements Sun Hospitality expects to be doing on the West Coast," said Bernie Murphy, Managing Director of Sun Hospitality Advisors and a Vice President of The Plasencia Group. "He has developed an enviable base of contacts within the hospitality investment community over the past several years. This depth of access will serve his disposition clients extremely well in the coming years," Murphy added.

"We are pleased to be expanding Sun Hospitality on the West Coast, said Lou Plasencia, President and CEO of The Plasencia Group, Inc. "Our clients suggested that we should expand our proven approach to the mid-market lodging segment in this region of the country and we are delivering. Given investor appetite for select service assets, we'll be busy from the get-go."

Mr. Murphy noted that additional regional divisions are likely to be expanded in the coming months, in the East and Midwest. Each Sun Hospitality office is overseen by a tenured Managing Director and employs seasoned hospitality industry professionals.

About Sun Hospitality Advisors

Sun Hospitality Advisors, a division of The Plasencia Group, Inc., specializes in marketing limited service and mid-market hotels throughout the United States. Combining The Plasencia Group's proven marketing processes and its access to key industry decision makers, Sun Hospitality provides unparalleled value and service to its clients. For more information on Sun's West Coast region, please contact Bernie Murphy, at 760.635.0099, bmurphy@tpghotels.com or Scott Griemsmann at 415.771.4160, sgriemsmann@tpghotels.com.
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About The Plasencia Group, Inc.

Founded in 1993, The Plasencia Group (www.tpghotels.com) is the leading hospitality transaction and consulting services firm representing owners of hotels, resorts, and golf courses, with regional offices in Tampa, Chicago, Hartford, Houston, Dallas, Austin, Little Rock, and San Diego. In conjunction with its affiliates, Regent Street for luxury properties and Sun Hospitality Advisors for limited service properties, The Plasencia Group has provided personalized, valued-added investment opportunities and services to clients such as CIGNA, Host Marriott Corporation, MeriStar Hospitality Corporation and Metropolitan Life Insurance Company. The Plasencia Group offers a full range of value-added solutions, including transactions, property valuation analysis, financial and strategic planning, asset management and disposition, and proprietary industry research.

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Contact:

The Plasencia Group
Bernie Murphy
(760) 635-0099
bmurphy@tpghotels.com

Cashman & Katz
Dawn McAbee
(860) 734-0540
dawnm@cashman-katz.com
 

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Also See: Plasencia Group, Inc. Offers Aggressive Lodging Investment Roadmap for 2006 / January 2006
The Plasencia Group, Inc. Advises Islandia Associates, LTD in Sale of Hyatt Regency Islandia Hotel / Jnauary 2006
The Plasencia Group, Inc. Advises Thayer Lodging Group on the Sale of Eight Properties to Pyramid Hotel Advisors, LLC Properties Combine Geographic Diversity, Performance and Growth Potential / July 2005
Robert C. O'Leary Named Vice President of the The Plasencia Group's Sun Hospitality Division / March 2005
The Plasencia Group Is Exclusive Marketing Advisor on Sale of Long Beach Hilton / January 2005
The Plasencia Group Appoints Brian K. Rodgers as Senior Associate, Western Region / Aug 2004
The Plasencia Group Appoints Stephen Kindl as Regional Vice President for the Northeast / July 2004
The Plasencia Group Advises on the Sale of the San Jose Wyndham / July 2004
The Plasencia Group Advises on the Sale of the Marriott Irvine, Orange County, California / June 2004
The Plasencia Group Appoints Eric M. Holtze as Director of Financial Analysis / June 2004
The Plasencia Group Launches Sunbelt Hospitality, Led by Robert Wiemer in Houston / March 2004
The Plasencia Group Advises on the Sale of Interest in the Don Cesar Beach Resort / December 2003
The Plasencia Group Advises on the Sale of the Hilton Garden Inn, Ybor City, Tampa / Sept 2003
The Plasencia Group Appoints Jessica L. Corcoran Director of Marketing and Business Development / Aug 2003


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