Hotel Online  Special Report


 “Tourism: America’s Front Door” - Theme
for National Tourism Week 2007
WASHINGTON, DC — February 27, 2007 - The Travel Industry Association (TIA) announced that National Tourism Week activities will take place May 12 – 20, 2007 and will be themed “Tourism: America’s Front Door.” The nine-day recognition provides cities, states and travel-related businesses nationwide the opportunity to collectively champion the power of travel.
The theme— “Tourism: America’s Front Door” —illustrates the importance of travel to America’s image and suggests its impact as a leading industry for economic growth.
Roger Dow, President and CEO of the Travel Industry Association, defined it by saying: “I love the image represented by the National Tourism Week theme. It says ‘You are welcome here.’ We want people from near and far to discover America and come to know our people, regions and attractions.”
“Expressing the industry’s economic impact is of great importance, but let’s also recognize the lasting impression created by a warm welcome and memorable experience. The theme and accompanying resources serve to unify Tourism Week celebrations across the country and highlight travel’s far-reaching benefits,” Dow added.
National Tourism Week was first celebrated in May 1984 upon designation by the U.S. Congress. Celebrations to recognize and promote the value of travel are tailored in communities and states throughout the country. It is one of several Tourism Works for America® programs sponsored annually by TIA. Resources are available at 
The History of National Tourism Week

National Tourism Week is a TIA sponsored annual event. Each year hundreds of communities across the nation participate in the celebration. Today this premier public advocacy program represents the single TIA activity that assists both members and non-members in pushing the power of travel to its most basic grassroots level. The purpose of National Tourism Week is to promote a wider understanding of travel as a major U.S. industry that is vital to the economic stability, security and perception of the United States and that contributes substantially to its cultural and social well being.

National Tourism Week was established in 1983 when the U.S. Congress passed a joint resolution designating the week to be celebrated in May 1984. In a White House Ceremony, President Ronald Reagan signed a Presidential Proclamation urging citizens to observe the week with "the appropriate ceremonies and activities." Industry leaders and public relations professionals from the major travel and tourism trade associations were the first volunteers to manage the annual event. By January 1986 industry leaders had formed a permanent full-time office at TIA to sponsor the event and expand tourism awareness into year-round programs.

Often the travel and tourism industry is viewed as disjointed because only its most obvious segments, such as airlines, rental cars, hotels and travel agents, are immediately recognized by the public or reported on by the media. TIA's Tourism Works for America® resources help the public as well as the industry itself understand the interconnectedness of travel and tourism and how it takes each and every industry segment to assemble, then promote and sell the travel product. Only then can the consumer have a complete and satisfying travel experience. 

TIA is the national, non-profit organization representing all components of the $703 billion travel industry. TIA's mission is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States.


Greg Staley

Also See: Global Travel and Tourism Summit Affirms U.S. Should Ease Facilitation of Visitors to the U.S. and the Creation of a Significant International Marketing Campaign / April 2006
Travel Industry Association Announces TravelCom Res-Expo Innovators Award for Outstanding Achievements in Travel Technology and Distribution / February 2007

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