of Visitors to the U.S. and the Creation of a Significant
International Marketing Campaign
|WASHINGTON, DC -- April 12, 2006 - The successful Global Travel
& Tourism Summit attended by more than 700 travel ministers and industry
leaders this week affirms the need for the U.S. to adopt a national travel
and tourism policy and create a sustained international marketing campaign
to attract travelers to the U.S. from around the globe, key U.S. travel
industry leaders said today.
Jonathan Tisch, Chairman of the Travel Business Roundtable and Chairman and Chief Executive Officer of Loews Hotels; Jay Rasulo, 2006 TIA National Chair and Chairman, Walt Disney Parks and Resorts; Roger J. Dow, President and Chief Executive Officer of the Travel Industry Association of America; and Vincent A. Wolfington, Chairman of the World Travel and Tourism Council, jointly endorsed the call to action to make the U.S. more competitive with other nations as a destination.
“The Rice-Chertoff Initiative announced in January to renew America’s welcome to the rest of the world has been an outstanding step and was supported by travel industry leaders from throughout the world,” Tisch said. “At the same time, it’s clear from the titles of the Summit attendees alone that governments around the world recognize the value of travel and tourism. It’s time for the U.S. to likewise pursue a national travel and tourism policy of our own that can unleash our industry’s best potential to help America.”
Rasulo said, "This Summit leaves no doubt that the national travel and tourism policy we have been asked to recommend to (U.S. Commerce) Secretary (Carlos) Gutierrez in the coming months must include programs to ease facilitation of visitors to the U.S. and the creation of a significant and sustainable international marketing campaign. If we find the right approach and commitment, millions of jobs, billions in revenues and an improved U.S. image around the world will be the reward."
Dow said, “No industry is better positioned to help America than travel and tourism. We can play a unique role as an engine for prosperity and a partner in our diplomatic efforts around the world. Research consistently indicates people are significantly more inclined to feel good about America after visiting and experiencing our country’s values, diverse peoples and opportunities.”
Wolfington added, “The CEO-level travel leaders and travel ministers from around the world have viewed firsthand our government’s enthusiasm toward international visitors. A more open and welcoming policy and a more competitive approach that promotes a robust travel industry in America is only good news for travel all over the world.”
The World Travel and Tourism Council Global Summit included representatives from some 60 countries who participated in three days of high-level discussions about travel and tourism. Among the summit participants were U.S. Secretary of State Condoleezza Rice, Secretary of Homeland Security Michael Chertoff, Secretary of Commerce Gutierrez and Under Secretary of State for Public Diplomacy Karen Hughes.
Key Facts To Consider:
U.S. market share of international travel is at an all-time low. Since 1992…
Every 1% increase in international market share equals:
The Travel Business Roundtable (TBR), a strategic partner to the Travel Industry Association of America (TIA), is a CEO-based organization representing all sectors of the travel and tourism industry. In addition to airlines, car rental companies, travel management agencies, hotel chains, resorts and theme parks, TBR's membership roster also includes such entities as The Coca-Cola Company, USA Today, the National Football League, the U.S. Conference of Mayors and the U.S. Chamber of Commerce, demonstrating the broad scope and diversity of the industry.
The World Travel & Tourism Council is the global business leaders’
forum for Travel & Tourism. Its Members are Chairmen, Chief Executives
and Presidents of the world’s most prominent Travel & Tourism organizations.
It is the only body representing the private sector in all parts of the
Travel & Tourism industry worldwide.
|Also See:||TIA National Chairman Jay Rasulo Calls for New Industry Strategy to Compete in World Tourism Market / January 2006|
|U.S. Travel and Tourism Promotion Advisory Board Targets $50 Million Campaign at Japan, Mexico, the United Kingdom, Germany and Canada / September 2003|