Hotel Online  .Special Report

New Technology Helps Airlines Reduce Costs, 
Hoteliers Reach Airline Employees
November 30, 2005 - Northwest, KLM, Alaska, and Skywest are among some of the many airlines taking advantage of ID90.COMís new online ZED Fare CalculatorTM & Management System.  

The new technology allows airline employees to research their flight travel benefits with other carriers online, a process previously only available by calling.  Alaska Airline employees that wish to travel on other carriers such as British Airways will now go through ID90.COM to request their industry tickets.

With an average of over 80,000* ticket requests a year from Northwest employees alone, 300 a day from airlines such as Sourthwest Airlines, it will expand ID90.COMís loyal user base substantially, giving hoteliers a unique opportunity to sell their last-minute distressed inventory.  

ďThis easy system will identify fares, depending on the level of the ZED agreement Northwest has with various carriers to a destination, and which family members of that employee are eligible for a ZED ticket,Ē explains Patricia Ruth, Manager Ė Employee Travel Services for Northwest Airlines.

ID90.COM has been helping hoteliers target the airline employee market since 2000, for clients as Wyndham, Hyatt International and Starwood.  ďFor airline employees it now becomes a requirement to visit ID90.COM if they wish to take advantage of their flight benefits.  Airline employees benefit from the added convenience while ID90.COMís hoteliers benefit from the added traffic,Ē explains Tristan Schukraft, Managing Director of ID90.COM.

Although, some hotel markets are recovering many hoteliers still find ID90.COM an attractive channel to fill last-minute distressed inventory without jeopardizing their rate integrity, often getting a higher ADR than from other channels.  With the addition of itsí ZED Fare Calculator, ID90.COMís clients will benefit from the additional traffic and the ability to present their special offers when the airline employee is making their flight arrangements.

ID90.COM is password protected and is promoted internally by 143 airlines from around the globe.  Itís worldwide airline employee members logon daily to locate accommodations and car rentals, helping its family of worldwide travel partners fill empty rooms.  ID90.COM refers all members to each hotel and does not charge booking or commission fees.  For more information on ID90.COM, please contact Matt Smith at 818.595.0280 or via email at

* Number is based on the industry average using Northwest Airlines current employee base of 39,342.  The ZED Fare Calculator & Management System. is powered by ID90 Technologies, a subsidiary of ID90.COM Travel Services.


Matt Smith, ID90.COM 
Los Angeles, CA - USA
818-595-0280 TEL 
818-887-9365 FAX

Also See Starwood Targets Niche Markets to Increase Revenues, Brand Aswareness / June 2005
WestCoast and Others Thinking OUTSIDE the 'Box' in 2005; ID90.COM Helps Hotel Groups Establish Themselves Within the Travel Industry, Specifically with Airline Employees / December 2004
Wyndham and Others Use Niche Marketing to Offset Travel Downturn / July 2003
Radisson Using Airline Employees to Fill Distressed Inventory and Increase RevPAR / Oct 2002
Delta Air Linesís Employees Expected to Book Over 1 million Leisure Room Nights / June 2002
Hotels Using Airline Sales Techniques to Fill Excess Inventory / Dec 2001 
Kimpton Hotel Group and Others Go After the Lucrative Airline Employee Travel Market to Fill Rooms / Sept 2001 

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