Hotel Online  .Special Report

Dr. Daniel J. Mount, CHA, Joins the
UniFocus Research Advisory Board 
DALLAS — July 19, 2004  — UniFocus today announced that Dr. Daniel J. Mount, an associate professor in the Penn State School of Hospitality Management, has been named to its Research Advisory Board (RAB).   The purpose of the UniFocus RAB is to ensure continued development of advancements in its research methodologies, design, applications, and analysis, as well as its actionable reporting capabilities. 
Over the past year UniFocus introduced several significant enhancements to its Loyalty Management measurement services.  Most recently, ACTIONScope™, and the automated Guest Response System™ have been introduced.   At HITEC 2004 UniFocus introduced a sophisticated video e-survey technology with additional customer relationship potential.  The company states further announcements on this technology will be forthcoming. 

Dr. Mount brings to this board over twelve years of hospitality industry experience.  He is a Certified Hotel Administrator (CHA) with a D.B.A. in International Business from United States International University, where he was named the Outstanding Doctoral 

Dr. Daniel J. Mount
Student in the College of Business.   He has an M.B.A. from Michigan State University with a specialization in Hotel, Restaurant, and Institutional Management.  His undergraduate degree is in Finance from Minnesota State-Mankato.  Dr. Mount currently teaches undergraduate and graduate courses in Advanced Hotel Operations, International Hotel Operations and Service Management at Penn State. 

Dr. Mount’s major areas of research include service quality, employee satisfaction, and the development of new methods to apply survey data.  He has published nineteen articles in leading research journals such as The Journal of Hospitality and Tourism Research, the Journal of Quality Assurance in Hospitality and The Cornell Hotel and Restaurant Quarterly. 

“I am very proud to have Dr. Mount join our team,” stated UniFocus’ Chief Executive Officer, Mark Heymann.  “Dan’s accomplishments and contributions to this industry are significant.  He brings to our clients new intellectual capital in the advanced application of research.   With his input, we look to continue our development of innovations at an even faster pace.”

Dr. Mount stated, “Joining the UniFocus Research Advisory Board is a unique opportunity for me.   Given my concentration in service quality, employee satisfaction and data access methodologies, this relationship furthers the quality and availability of integrated products and services that are available to the industry in these key challenge areas.   I am also pleased by the recent technological advances that UniFocus has brought to the marketplace in its Loyalty Management measurement products.”

About UniFocus (

UniFocus is an integrated solutions provider of loyalty and enterprise applications.   Its services include real time guest feedback systems, industry tailored meeting planner and employee attitude measurement programs, plus financial and labor management applications supported with operational analysis.  Professional services provided by UniFocus include: business forecasting, asset performance assessment, organizational re-engineering consulting, training and development.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers, a business partner of the International Association of Convention & Visitors Bureaus, and an allied member of the American Hotel & Lodging Association. 


Randy Crabtree
V. P. Public Relations & Marketing Communications 
UniFocus, L.P.
1330 Capital Parkway
Carrollton, TX 75006
Phone: 972-512-5158
Also See: UniFocus Gives a Big Texas ‘Howdy’ to The Gaylord Texan Resort & Convention Center / April 2004
Deb Chancellor Joins UniFocus as National Sales Director / March 2004
Benchmark Adopts UniFocus’ MEETINGScope™ To Ensure Quality of Meeting Services / February 2004
UniFocus Names Patrick Glennon Chief Technology Officer; Technology Driven Products Lead The Way for Double-Digit Growth in 2003 / December 2003
UniFocus Launches ACTIONScope™ to Compliment its Suite of Sophisticated Reporting Capabilities / November 2003
MEETINGScope™ By UniFocus Destined to Become the Industry Standard for Successfully Managing Meeting & Convention Revenue Streams / September 2003
Meyer Jabara Hotels Selects UniFocus’ Comprehensive Suite of Guest, Meeting Planner and Staff Satisfaction Measurement Services / September 2003
UniFocus to Demonstrate the Latest in Meeting Planner Satisfaction Management Technology at the IACVB 89th Annual Convention / July 2003

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