DALLAS � July 15, 2003  � UniFocus, the hospitality industry�s only integrated provider of guest, meeting planner and employee satisfaction measurements, will be demonstrating its newest release of MEETINGScope� at next week�s International Association of Convention and Visitors Bureaus 89th annual convention in Kansas City.   UniFocus was recently selected by the Dallas Convention and Visitors Bureau to use MEETINGScope as its strategic tool to ensure quality in the delivery of services for events at the Dallas Convention Center.   The DCVB is also encouraging convention center hotels to engage the services of UniFocus to enable a first of its kind �total-market-quality-program.� 

MEETINGScope is a Web-based application that enables real-time meeting planner feedback and benchmarking.  Designed using the input of meeting planners with a customized version specifically for CVBs, the MEETINGScope application collects the planners� evaluation of service and performance experienced beginning at the contract execution and through the planning phase. As opposed to the traditional post-event feedback only model, MEETINGScope uniquely identifies issues so they can be addressed prior to the execution phase to increase the opportunity for successful meeting outcomes. MEETINGScope for CVBs includes four key satisfaction measurement points: 

• One contract execution survey to obtain feedback on the sales process and set expectations for the planning phase and the event (lost business module also included) 
• Two pre-event surveys 9-months and 30-days prior so corrective actions can be immediately implemented before harming the final outcome
• One immediate post-event survey assessment of the final outcome while issues are still top-of-mind

• Price segment
• Brand
• Geography
• Meeting type

The ultimate benefit of the industry benchmark intelligence for CVBs is the capability to  improve assessments of competitive positions and direct strategic decisions that increase their market�s appeal.  

Commenting on DCVB�s decision to select UniFocus, Tom Noonan, vice president convention sales & services for the Dallas Convention & Visitors Bureau stated, �We consider their MEETINGScope application to be the premiere planner relationship management system.  It allows us to track how the destination as a whole preformed against expectations. After seeing this product demonstrated we realized this system helps you correct problems before the meeting takes place and lets you track your results from In-House Meetings to Major City-Wide Conventions.   I see this system becoming the industry standard for all CVBs.  It easy to use, and meeting planners see the results in the final outcome.�

UniFocus will be at booth number three during the July 20 � 22 exhibition.   UniFocus executives will be on hand to conduct live demonstrations of the customized CVB application.    To schedule a personalized demonstration while at the convention, please call Bill Heatley at 214-507-5338.

About UniFocus

Based in Dallas, UniFocus solely serves the hospitality industry in the U.S. and overseas.  Its executives collectively bring over 100 years of direct hospitality experience to each project.  UniFocus offers full-service operational analysis, financial and labor management applications, as well as staff, meeting planner and guest satisfaction measurement programs executable across a wide variety of technology platforms.  The resulting database allows UniFocus to uniquely correlate and benchmark each client�s performance to their particular competitive markets.  Enhanced reporting capabilities allow hospitality executives to have a �total picture� overview of their operations.

UniFocus is a Microsoft® Certified Partner, an affinity partner of the International Association of Conference Centers and a business partner of the International Association of Convention & Visitors Bureaus.  For more information: www.UniFocus.com