WASHINGTON, D.C., April 16, 2002 - National Trust Historic Hotels of
America announced the appointment of Shirley Talbert, CHME, as the organization's
first director of marketing distribution. She will begin her position
on April 24, 2002. Talbert will be responsible for overseeing HHA's reservation
system, hosted by HubX, encouraging member hotel participation and maximizing
productivity for the 185-member hotel marketing association.
"As Historic Hotels of America seeks
opportunities to present our member hotels with enhanced production, we
are delighted to have someone with Shirley's extensive expertise in this
new position," said Thierry Roch, executive director of National Trust
Historic Hotels of America.
"This is a fantastic opportunity and challenge to grow productivity
for Historic Hotels. As the organization launches a new reservations system,
enhances Internet reservation capabilities and adds a GDS code (HE), the
time is now to aggressively promote rates and packages to travel agents,
travel partners and consumers. I have a great interest in history and have
always enjoyed staying at historic hotels - I couldn't be happier," said
Talbert.
Most recently, Talbert was with WorldRes in San Francisco where she
was responsible for signing up hotels in the Internet reservations and
marketing program. Talbert has a thorough understanding of all aspects
of the hotel industry. Throughout her 25-year career, she has held positions
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National Trust Historic Hotels of America has signed an agreement with
HubX to provide central reservations services effective June 1, 2002. This
includes Internet distribution services (IDS), private-label voice and
reservations through the global distribution systems (GDS).
"We are taking a quantum leap forward in growing revenue for our members,"
said Thierry Roch, executive director of Historic Hotels of America. "Following
a year-long process, HubX was selected because of their innovative technology,
affordable pricing and proven production capabilities. Our acquisition
of a GDS code and hiring Shirley Talbert will allow us to bring our members
supplementary bookings through the creative packaging of their unique and
diverse market characteristics." |
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marketing, sales, reservations and operations with organizations
such as the Westin St. Francis Hotel, the Rossi Hotel Group, Joie de Vivre
Hotels and the Resort Design Group, all based in San Francisco.
Talbert is a graduate of Western Carolina University in Cullowhee, N.C.
She is a Certified Hospitality Marketing Executive (CHME) and a member
of the Hospitality Sales & Marketing Association International (HSMAI).
National Trust Historic Hotels of America is a program of the National
Trust for Historic Preservation. It has identified 185 hotels that have
faithfully maintained their historic integrity, architecture and ambience.
To be selected for this program, a hotel must be at least 50 years old,
listed or eligible for the National Register of Historic Places or recognized
locally as having historic significance. |
