Hotel Online  Special Report

InnLink Positions for Growth - Launches New Web Site,
Increases Staff and Enhances Services

Hendersonville, TN – InnLink, L.L.C., a company specializing in a variety of reservation representation services for hotels and hotel companies including toll-free, private label voice reservation services, seamless global distribution system (GDS) services, Internet distribution system (IDS) services, and Customer Relationship Management (CRM) programs announces the activation of its new web site ( in addition to adding over 50 new staff members and enhancing its Customer Relationship Management (CRM) program options.

According to Mike Young, InnLink’s President, “InnLink’s new web site, under development for the past several months, provides a completely updated presentation of the company and its position in the reservation service industry.  By adding key new staff members in call center operations, account management, sales, and marketing, InnLink is well positioned to move forward its plan to grow both the organization and its customer base. Our newly enhanced CRM programs reflect the direction that our customers want to go.  InnLink has always listened to its customers, and we don’t have any plans to change that.”

“The addition of forty call center reservation sales agents is in direct response to the addition of new accounts,” says Yolanda Lowe, InnLink’s Vice President of Call Center Operations.  Yolanda continues: “Before our reservation sales agents speak with a potential guest in a live environment, each agent receives substantial training in areas such as sales skills, telephone etiquette, geography, and property/brand specific detail information.  We’ve found that training is the key to both staff retention and increased reservation conversion rates.”

According to Mike Otten, InnLink’s Director of Sales and Marketing, “The activation of InnLink’s new web site is timed to coincide with the enhancement of the company’s services and the addition of staff.  We see these events as simply the first stage in the company’s emergence as a major reservation representation provider both domestically and globally. With InnLink’s background in hospitality, reservations’ technology, and its excellent reputation for customer service and support, InnLink will continue to attract customers seeking a lasting and rewarding partnership.”

About InnLink, LLC: 
InnLink specializes in the processing of reservations for hotels and hotel companies including comprehensive private label voice, seamless GDS, and a variety of Internet products including a private label Branded Booking Engine.  Using the latest technology that includes a two-way, seamless interface among InnLink’s call center, the GDS’s, Internet, and each client hotel, InnLink provides a real-time environment for hotel management to maximize reservation revenue streams.  Central to InnLink’s service is a dedication to excellence by providing superior customer service and support.  A wholly owned subsidiary of ShoLodge, Inc. (NASDAQ:  LODG) of Hendersonville, Tennessee, InnLink has more than a decade of experience in providing reservation services to hotel chains, independent hotels, and resorts. 



InnLink, L.L.C.
Mike Otten
Director- Sales/Marketing
PH:  770.431.6828

Also see: 

Innlink Activates Hospitality Intl's 5 Brands and 252 Properties for Voice, GDS, and Internet Reservation Services / Jan 2002 
Innlink Announces Two-Way CRS Interface with Multi-Systems, Inc. (MSI) PMS / Jan 2002 
Baymont Inns & Suites Completes Transition of its Reservation System / Nov 2001 

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