| According to Gabriel Escarrer, �the program has
helped to create a consistent management style and hotel operations, as
well as providing a chance for everyone to get to know each other and provide
support for development�. He added that, �together with our new brand structure,
these have been the two basic pillars which have allowed us to successfully
complete the integration of Sol Meliá and Tryp Hotels, a merger
that we may now proudly state to be a reality�.
Program contents
The different courses given during the program have included hotel management
techniques, administrative and financial processes, sales & marketing
and personnel management, amongst others. Special emphasis has also been
given to the transmission of the philosophy and values of Sol Meliá,
with a focus on combining theory and practice.
The Sol Meliá- TRYP Hotels merger
Sol Meliá company development in the year 2000 was marked by
one major deal: the acquisition of Tryp Hotels. The deal was closed on
21st. August, 2000, and further strengthened Sol Meliá�s leadership
of the Spanish hotel market in both the |
| December 2001- The Tryp Almussafes
and Tryp San Lázaro join the brand designed for Sol Meliá�s
4 star and superior 3 star city hotels. Sol Meliá and the real estate
company Metrovacesa have signed an agreement by which the hotel company
will lease two new hotels in Valencia and Galicia in Spain. The characteristics
and location of both hotels, specially suited for business travelers, has
led them to be added to the portfolio of the new TRYP Hotels brand. The
hotels are scheduled to open in 2003 and 2004, respectively.
The addition of the TRYP Almussafes, located on the Juan
Carlos I Business Park in Almussafes (Valencia), and the Tryp San Lázaro,
alongside the Convention Center in Santiago de Compostela (Galicia), furthers
Sol Meliá�s objective to maintain its leadership position in Spain,
and especially with respect to the leadership in city hotels enjoyed by
the new TRYP Hotels brand.
Metrovacesa is a multinational real estate company, market
leader in real estate rentals and with more than 80 years of experience
in the business. The company currently has 6 hotels in operation and is
developing 6 new projects to double their hotel capacity.
Once the rebranding program is complete, TRYP Hotels will
consist of 111 properties.
Over the next two or three years, as all of the projects
currently under development come on line, the TRYP brand will include at
least 160 hotels world-wide. |
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