MINNEAPOLIS, February 30, 2001 �  IDeaS, Inc., the leading global provider of revenue management and optimization solutions has named Gale Ward vice president of marketing and business development.

Ms. Ward has an extensive background in marketing, business development and finance, bringing over 20 years experience to her new position.  As the IDeaS vice president of marketing and business development, she is responsible for the company�s strategic growth in the areas of marketing, communications, public relations, business and product development, and global sales support. 

Most recently, Ms. Ward was the vice president of marketing for netpropulsion.com where she lead the company�s marketing initiatives, product development and investor relations activities.  Previously, she operated Ward & Associates, a consulting firm specializing in working with  emerging growth companies, and held management positions in marketing, sales and finance with The Washington Post, CBS Television Network, CBS Radio Network, International Paper Company, and Next Generation Network. 

"Gale is an excellent addition to the world-class organization we have built at IDeaS," said Ed Booth, president and CEO of IDeaS.  �Her experience in growing and developing organizations will be instrumental in our global business expansion, as we continue to lead global hospitality revenue management and build recognition for delivering solutions that increase revenue, profitability and asset valuations.� 

�IDeaS has revolutionized the practice of revenue management and optimization, establishing a record of providing measurable, guaranteed increases in revenue to its clients,� said Gale Ward. �I am excited to be part of a dynamic organization that is dedicated to delivering proactive profit maximization solutions to global organizations.   The company is strategically positioned to become the global leader in revenue management and optimization solutions, benefiting from the shift in business from cost minimization to profit maximization.�

About e-yield TM Hospitality Revenue Management 
The e-yield Revenue Management Solution enables hotels, chains and resorts to maximize total revenue and increase revenue per available room (RevPAR) by automating decisions that accept the most profitable business mix.  The e-yield application suite is designed for seamless integration with core hotel technology systems, including property management, central reservation and sales & catering. 
The e-yield solution is available in property-based, centralized or ASP-based configurations.  It can be deployed across Windows� and UNIX platforms and is compatible with relational database management systems (RDBMS) such as Oracle and Informix.  Modeled on client/server architecture, the IDeaS client applications are available on Microsoft Windows 95/98/2000 and Windows NT.  Server applications are available on Windows 2000, Windows NT and UNIX. A web-based user interface allows clients to remotely access e-yield from any browser.

The only completely automated decision solution in the industry, e-yield is also the only solution to forecast both group and transient demand, and the only solution to calculate the value of each type of demand. The company also provides the industry�s first and only guarantee of increased revenue with a benefits measurement system that has been independently validated by a third-party accounting firm.  

About IDeaS, Inc. 
Integrated Decisions and Systems, Inc. �IDeaS� is a leading provider of revenue management and optimization solutions.  The company has invented analytic decision technology that enables global clients to manage complex market segmentation, packaging, pricing and inventory management.  IDeaS guarantees increased revenue to its clients.

IDeaS� founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines.  In 1996, IDeaS created a solution designed for the hospitality industry, fundamentally changing the practice of revenue management with automated decision solutions and guaranteed results. IDeaS clients include Hyatt International Corporation, Bass Hotels & Resorts, Inter-Continental Hotels & Resorts, Hilton International, Millennium & Copthorne, Mandarin Oriental and Kempinski Hotels and Resorts.

IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company has technology development centers at its headquarters and India. The company provides 24/7 first-shift support through its offices in North America, Europe and Asia. IDeaS maintains sales offices in North America, Europe, Australia and Asia. For more information, visit www.eyield.com or call 651-905-3200.