WorldRes.com Europe has named Asif Mehmood as the director of sales for Germany, Austria, Switzerland and Holland. Based in Germany, Mehmood will manage all sales efforts with hotel customers throughout these regions. Mehmood joins WorldRes.com from the Sabre Group, where he spent 12 years in the Associate (Vendor) Distribution department, most recently as the manager, associate sales and marketing in Europe, overseeing Sabre�s relationships with Marriott, Hilton International, The Accor Group and Meridien Hotels.

Michael Gehrisch joins WorldRes.com as the vice president of hotel sales. Gehrisch oversees all domestic sales activities, including integration of new account acquisitions and aligning hotel companies with WorlRes.com�s worldwide distribution partners.  In addition, he will serves as WorldRes.com�s key contact to hotel management companies, corporations, and affiliated hospitality associations.  Prior to joining WorldRes.com, Gehrisch served as the executive vice president and chief operating officer of the American Hotel & Motel Association (AH&MA) where he was the key contact to hotel companies and member state associations directly responsible for the association�s corporate affairs.

Yen Lee has been promoted to executive vice president of business development and partner marketing, responsible for the company�s partner distribution network.  Prior to WorldRes.com, Lee was the director of operations at CitySearch in San Francisco, California where he led a 20-person team and was responsible for a broad range of sales and product management functions.  

�All members of our management team bring tremendous skills and experience to WorldRes.com,� said Greg Jones, CEO of WorldRes.com. �Coupled with their national and international backgrounds, and experience in both public and private sectors, these recent additions will help to strengthen our presence in the online travel market space.�

WorldRes.com, Inc. operates an online distribution network that connects hotels to leisure travelers through a broad range of Web-based partners, including portals, travel and destination Web sites, convention and visitor bureaus, tourism authorities, online city guides, call centers and travel agents.