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 Comfort Hotel & Suites at Trianon Park in 
Sao Paulo, Brazil Completes Renovation
 
FORT LAUDERDALE, May 3, 1999 – The Comfort Hotel & Suites –Trianon Park in Sao Paulo, Brazil,  has completed a US $1.8 million renovation program and is celebrating its new look with the introduction of a special rate program for a limited time.
 
The renovation of the 117-room hotel included refurbishment of 89 guest rooms including business-traveler-friendly amenities and services such as ergonomic chairs, large work desks, superior lighting, electronic locks, air conditioning and telecommunications such as conveniently located dataports for PC modems. Meeting room upgrades included new carpeting, lighting, draperies and artwork. The lobby and registration area now features enhanced finishes, a comfortable seating area, creation of a buffet-service restaurant. Exterior renovation included painting, landscaping, construction of a new porte cochere and installation of new signage.
 
The hotel is located just a short walk away from Sao Paulo’s lush Trianon Park and was added to the Choice Atlantica Hotels portfolio in September 1998, representing the first appearance of a Comfort brand hotel in Sao Paulo. 
 
To celebrate the completion of the renovation, the hotel will offer an introductory rate May 15 – June 30 of US $103 (or R$129). The rate includes breakfast.

“Already, the property has become extremely popular with business travelers because of its business-traveler-friendly amenities and services, including a deluxe breakfast buffet that is included in the rate,” said Paul J. Sistare, president and CEO of Choice Atlantica Hotels, which franchised and operates the hotel. “Although Sao Paulo is considered one of the foremost international business destinations in the world, until this property was added to the local hotel mix, business travelers could only choose from expensive, full-service hotels or unpredictable independent small hotels,” 

The hotel is particularly appealing to business travelers who don’t need ancillary services and facilities such as huge conference and catering facilities, full-service restaurants and a concierge, Sistare added. “Today’s business traveler often does little more than sleep and eat breakfast in his hotel, and at the Comfort Hotel & Suites – Trianon Park, that’s all they pay for.”

Choice Atlantica Hotels is the fastest growing hotel management and franchise company in South America with 10 hotels open and 22 under development. The company has the master franchise agreement to develop Choice hotel brands – Comfort Inns, Hotels and Suites; Quality Inns, Hotels and Suites; Clarion Inns, Hotels and Suites; and Sleep Inns – in Brazil, Argentina, Uruguay, Paraguay, Chile, Peru, Ecuador and Bolivia. The company is based in Sao Paulo and also has offices in Fort Lauderdale, Buenos Aires and Santiago.

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Contact:
Mona Mesereau
Choice Atlantica Hotels
(1) 303-841-1511
mona_mesereau@msn.com
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Also See: Choice Atlantica Hotels to Develop First Hotel at Sao Paulo's Guarulhos International Airport / Jan 1998 
Hotel Francisco de Aguirre in La Serena, Chile Signs Franchise Agreement with Choice Atlantica Hotels / April 1999 
Choice Atlantica Hotels Adds First Hotel in Buenos Aires, Argentina / Oct 1998 

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