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Hotel Francisco de Aguirre in La Serena, Chile Signs Franchise Agreement with Choice Atlantica Hotels
FORT LAUDERDALE, April 16, 1999 -- Choice Atlantica Hotels has added a fifth Chilean hotel with the completion of a franchise agreement for the 85-room Quality Hotel Francisco de Aguirre in La Serena, Chile. The hotel is owned and operated by Hotelera Costa Dorada S.A. of Santiago, Chile.

Located in downtown La Serena, close to the city’s commercial and financial center as well as parks and beaches, the hotel offers an outdoor pool, sauna, business support services, full-service restaurant and lounge and four meeting rooms. A major renovation of the property was completed in 1998.  La Serena is a coastal city 45 minutes by air north of Santiago with a diverse industrial base and wide range of recreational offerings. 

Francisco de AguirreHotel is located right in the middle of La Serena, a few steps from the Plaza de Armas and of La Recova, the traditional handicrafts sales center of the city.  Located  within the most characteristic colonial sector of the capital of the fourth region, the building of the Francisco de Aguirre Hotel is a declared architectural patrimony of La Serena.

Other Choice Atlantica Hotels located in Chile include the Quality Hotel El Conquistador, Clarion Hotel Principado de Asturias and Quality Hotel Bonaparte in Santiago, and the Quality Suites Mykonos in Vina del Mar.

“The addition of this hotel is a continuation of our plan to provide an network of mid-market, corporate-traveler-friendly, high-quality hotels in key markets of Chile and the Mercosur,” said Paul J. Sistare, president and CEO of Choice Atlantica Hotels. “By having consistent products at the right price in the right locations, we will meet the demand that our market research indicates is growing.”

Choice Atlantica Hotels is the fastest growing hotel management and franchise company in South America with 10 hotels open and 22 under development. The company has the master franchise agreement to develop Choice hotel brands – Comfort Inns, Hotels and Suites; Quality Inns, Hotels and Suites; Clarion Inns, Hotels and Suites; and Sleep Inns – in Brazil, Argentina, Uruguay, Paraguay, Chile, Peru, Ecuador and Bolivia. The company is based in Sao Paulo and also has offices in Fort Lauderdale, Buenos Aires and Santiago.

Mona Mesereau
Choice Atlantica Hotels
(1) 303-841-1511
Also See: Jorge Blasco Vasquez Named GM at Choice Atlantica's New All-Suite Property in Renaca, Chile / Nov 1998
Choice Atlantica Hotels Adds First Hotel in Buenos Aires, Argentina / Oct 1998 

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