|FORT LAUDERDALE, April 16, 1999 -- Choice Atlantica Hotels
has added a fifth Chilean hotel with the completion of a franchise agreement
for the 85-room Quality Hotel Francisco de Aguirre in La Serena, Chile.
The hotel is owned and operated by Hotelera Costa Dorada S.A. of Santiago,
Located in downtown La Serena, close to the city’s commercial and financial
center as well as parks and beaches, the hotel offers an outdoor pool,
sauna, business support services, full-service restaurant and lounge and
four meeting rooms. A major renovation of the property was completed in
1998. La Serena is a coastal city 45 minutes by air north of Santiago
with a diverse industrial base and wide range of recreational offerings.
||Francisco de AguirreHotel is located right in
the middle of La Serena, a few steps from the Plaza de Armas and of La
Recova, the traditional handicrafts sales center of the city. Located
within the most characteristic colonial sector of the capital of the fourth
region, the building of the Francisco de Aguirre Hotel is a declared architectural
patrimony of La Serena.
Other Choice Atlantica Hotels located in Chile include the Quality Hotel
El Conquistador, Clarion Hotel Principado de Asturias and Quality Hotel
Bonaparte in Santiago, and the Quality Suites Mykonos in Vina del Mar.
“The addition of this hotel is a continuation of our plan to provide
an network of mid-market, corporate-traveler-friendly, high-quality hotels
in key markets of Chile and the Mercosur,” said Paul J. Sistare, president
and CEO of Choice Atlantica Hotels. “By having consistent products at the
right price in the right locations, we will meet the demand that our market
research indicates is growing.”
Choice Atlantica Hotels is the fastest growing hotel management and
franchise company in South America with 10 hotels open and 22 under development.
The company has the master franchise agreement to develop Choice hotel
brands – Comfort Inns, Hotels and Suites; Quality Inns, Hotels and Suites;
Clarion Inns, Hotels and Suites; and Sleep Inns – in Brazil, Argentina,
Uruguay, Paraguay, Chile, Peru, Ecuador and Bolivia. The company is based
in Sao Paulo and also has offices in Fort Lauderdale, Buenos Aires and