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News for the Hospitality Executive |
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McLean,
Va. (August 22, 2012) – The Hospitality Sales and Marketing
Association
International (HSMAI), today announces the re-launch of its website – www.hsmai.org – featuring a new Knowledge
Center,
fueled by the HSMAI Foundation, featuring insights, tools and resources
segmented for fueling sales, inspiring marketing and optimizing
revenue.
“As the travel and hospitality industry’s leading professional association, we have strived to develop all aspects and tools of our organization, including our website, with our members and those in our industry in mind and to provide them with the latest resources for professional and business development,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The resource-rich site provides a clear road map and robust search engine to insights, not just information.” Throughout the past year, HSMAI has unveiled several enhancements, including its new mission; a fresh logo that symbolizes HSMAI’s three core pillars: fueling sales, inspiring marketing and optimizing revenue; a restructured digital weekly newsletter, HSMAI Insights, that delivers relevant and timely insights to members with sections specifically focused on its three core pillars; as well as a new name and mission for the organization’s renowned conference series HSMAI’s MEET, formerly Affordable Meetings. Gilbert added, “The concise website, which we feel will be an invaluable resource, is one of the final pieces of our rebranding, and all of the enhancements we’ve made over the past year support our commitment and our mission: To grow business for hotels and their partners by fueling sales, inspiring marketing, and optimizing revenue." The tablet and mobile-friendly revamped website now includes:
“The
overall website is structured for HSMAI members to make the most of
their
membership, personalize it to their preferences and to provide industry
professionals access to resources offered by HSMAI and the HSMAI
Foundation,”
said Fran Brasseux, Executive Vice President, HSMAI, CHSE, CHBA.
“The
HSMAI Foundation is proud to be part of this important new industry
resource,
and our board is passionate about funding research and special reports
to
provide insights and knowledge to help sales and marketing
professionals
continually drive revenue opportunities. The new website delivers
visitors with additional structure and customization of news content,
the
ability to differentiate among HSMAI’s primary pillars, and offers
enhanced
search and sort capabilities.”
About HSMAI  The
Hospitality Sales and Marketing Association International (HSMAI) is
committed
to growing business for hotels and their partners, and is the
industry’s
leading advocate for intelligent, sustainable hotel revenue growth. The
association provides hotel professionals & their partners with
tools,
insights, and expertise to fuel sales, inspire marketing, and optimize
revenue
through programs such as HSMAI’s
MEET, Adrian
Awards, and Revenue
Optimization Conference. HSMAI is an individual membership
organization comprising more than 7,000 members worldwide, with 40
chapters in
the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai,
www.twitter.com/hsmai
and www.youtube.com/hsmai1.
About HSMAI Foundation Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. For more information on the HSMAI Foundation, a 501 (c) (3) organization, visit www.hsmaifoundation.org. |
| Contact: Lindsay Stout Edelman 214-443-7586 [email protected] Natalie Wilson Edelman 214-443-7588 [email protected] |
The Knowledge Center