Hotel Online
News for the Hospitality Executive


advertisements


Survey Discussing Future of Meetings Highlights Key
Themes of Technology and Social Media

HSMAI Foundation Partnered with Maritz Research to Release Findings

McLean, Va. (June 6, 2012)
– The Hospitality Sales and Marketing Association International (HSMAI) Foundation has partnered with Maritz Research to release results from its Future of Meetings (FOM) survey. The findings are divided into four white papers, one for each of the prominent themes of the survey.

In the 2011 study, 1,612 hospitality professionals were asked open-ended questions focused on four primary areas: technology, meetings design, social media and suppliers / venues. Most respondents were from North America (89 percent) and were female (72 percent.) Baby Boomers accounted for 47 percent of responses, Generation-Xers were at 46 percent and the remaining 6 percent were Millennials.

A majority of respondents were meeting planners (46 percent) or associated with suppliers or venues (43 percent.) The remaining respondents (11 percent) were meeting professionals that fell under other areas of the industry (e.g., meetings attendees, speakers, procurement, etc.).

The study found that there was an overlapping concentration on technology within the four primary focus areas and its emerging role from Web conferencing, to online meetings, to meetings design, to the increasing role of social media.

A bulk of respondents noted a problem with a ‘generation gap’ within the industry relating to technology. Younger professionals expect more technology options while older professionals did not put as much importance on the topic. This trend, among others, will affect the way hospitality professionals relate to different audiences.

Rick Garlick, strategic consultant Maritz Research Hospitality Group, explained the importance of the survey for the hospitality industry.

“We conducted the FOM open-ended survey in order to gauge an accurate accumulation of what is important to hospitality professionals and where they see the industry going,” Garlick said. “Knowing that technology is the omnipresent topic shows that meeting planners, suppliers and others in the industry need to find how they can continue to remain competitive in this space.”

Results from the study include strengths and weaknesses of:

  • The emerging role of technology in virtual and face-to-face meetings
  • New ways of thinking about meeting design
  • Social media and its multi-faceted role
  • Future expectation of venues
While the future of the shifting hospitality industry represents challenges for professionals, there are also opportunities when accessing key trends from the study.

“The HSMAI Foundation is dedicated to the ongoing education of hospitality professionals and ensuring they remain at the forefront of industry trends,” said Fran Brasseux, executive director of HSMAI Foundation. “The Maritz Research FOM study is one that was important for the Foundation to publish due to it supporting this mission.”

Visit http://www.hsmaieconnect.org/whitepaper/hsmaifoundation.html to download the study findings white papers.

About HSMAI Foundation

Established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International, the HSMAI Foundation's mission is to develop knowledge and insights for the future to fuel sales, inspire marketing and optimize revenue. For more information on the HSMAI Foundation, a 501 (c) (3) organization, visit www.hsmaifoundation.org
.
Contact:

Lindsay Stout
Edelman
214-443-7586
lindsay.stout@edelman.com

Natalie Wilson
Edelman
214-443-7588
natalie.wilson@edelman.com


.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
 
Also See: HSMAI Foundation to Award Scholarships to Students Pursuing Hospitality Industry Degrees; Applications Due by June 15, 2012 for the Scholarships which Have Been Awarded Annually Since 1983 / May 2012

Following the Success of National and Mid-America Events, HSMAI to Debut HSMAI’s MEET West in Anaheim, California, May 30-31, 2012 / April 2012

HSMAI Revenue Optimization Conference (ROC) to Focus on the Evolution of Revenue Management; To Occur June 25, 2012, Co-Located with HITEC in Baltimore, Maryland / March 2012

Agnelo Fernandes, Vice President of Sales and Marketing for Terranea Resort in California, Recognized by HSMAI as One of the Top 25 Most Extraordinary Minds in Sales and Marketing / March 2012

HSMAI's 55th Annual Adrian Awards Event Honors Top Individuals and Companies for Achievements in Hospitality Advertising, Public Relations, and Digital Marketing / February 2012

HSMAI Extends New MEET Format to All 2012 Events; Janine Driver, of Body Language Institute, to Keynote Series / February 2012

HSMAI Names 2012 Americas Executive Committee and Board of Directors; The Peabody Orlando’s Barb Bowden Named as Board Chair / February 2012

Eric Danziger and Mary Gendron to Receive HSMAI Lifetime Achievement Awards at HSMAI's Upcoming Adrian Awards Gala / January 2012

HSMAI Names the Top 25 Minds in Hospitality Sales and Marketing for 2011; Winners to be Honored at Reception and Adrian Awards Gala February 27, 2012 / January 2012

HSMAI Names the 29 Advertising Division Gold Award Winners, the 74 Public Relations Division Gold Award Winners and the 50 Digital Marketing Division Gold Award Winners for the Year 2011 / December 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008
.


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.