News for the Hospitality Executive
DC – May 16, 2012 - For
the second consecutive year, the outlook for summer travel continues to
brighten with more than three in five U.S. adults (64%), or an
million Americans, planning on taking at least one trip for leisure
during the next six months. The percentage of Americans planning to
between May and October is up from 61 percent last April and 56 percent
The latest results of the travelhorizons™ quarterly report, co-authored by MMGY Global and the U.S. Travel Association , are based on a survey of 2,200 U.S. adults taken in April 2012.
"The April travelhorizons results come as welcome news for destinations and travel companies ahead of the summer and fall travel seasons," said Roger Dow, president and CEO of the U.S. Travel Association. "We are seeing a renewed enthusiasm for travel among consumers and barring any dramatic events, we believe that domestic travel will remain on solid footing through the summer travel season."
Business travel is expected to improve slightly in the next six months, compared to the same timeframe as last year, with 17 percent of U.S. adults planning at least one business trip between May and October, a typically slow period for such travel. An encouraging sign that general business activity in the U.S. is on the mend is that business travelers took an average of 6.3 trips in the past twelve months, the highest average number in the past five years.
The overall Traveler Sentiment Index™ (TSI), which tracks Americans' evolving attitudes toward travel, reached 93.5 in April, nearly ten points higher than April 2011 (March 2007=100). It was also significant that April's TSI remained essentially unchanged from the level of 93.6 in February, bucking the concern and speculation that higher gasoline prices earlier in 2012 would depress travel sentiment, as it did in 2011.
"While a more substantial uptick in the overall Index would signal an even more robust turnaround from the industry's recent malaise, the results of the April survey clearly reveal that travelers have become more confident in their personal financial situation. The forthcoming summer travel season is therefore a wonderful time for travel service suppliers to capitalize on this growing optimism," said Peter Yesawich, vice chairman of MMGY Global.
travelhorizons™ is a quarterly survey of Americans' travel intentions viewed through the lens of emerging economic, social and political developments that is co-authored by MMGY Global and the U.S. Travel Association. The most recent iteration of this nationally representative survey of 2,216 adults was conducted April 20 – 30, 2012. The corresponding statistical estimates have an error interval of +/- 2.5 percent at the 95 percent level of confidence.
MMGY Global is a $150 million integrated global marketing firm with more than 35 years of experience in the travel, hospitality and entertainment industries. For more information, visit www.mmgyglobal.com.
The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $1.9 trillion in economic output and supports 14.4 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org. Follow us on Twitter @ustravel
Open Letter to the Industry on the Preservation of Government
Conferences / Roger Dow, President, U.S. Travel Association / May
Industry Continues as One of the Prime Drivers of U.S. Economic
Recovery; Travel-Generated Employment Adds 48,700 Jobs in Q1 2012,
Contributing 6.1% of all Non-Farm Jobs Added During the Same Period
/ May 2012
Shows Proposed San Mateo County, California Tax Hike will Discourage
Travel to the San Francisco Bay Area, Severely Affecting Local Economy;
Travel Industry Urges Local Residents to Vote No on Measures T, U and X
/ May 2012
Report Offers New Insight on US Travel; While Recovery Continues for
Business Travel Intentions, Americans Remain Tentative about Near-Term
Leisure Travel Plans / April 2012
Travel Association President and CEO Testifies in Support of Jobs
Originated through Launching Travel (JOLT) Act; Urges Expansion of Visa
Waiver Program to Simplify Process for Visitors to the U.S. without
Compromising Security / March 2012
Ralenkotter, CEO of the Las Vegas Convention and Visitors Authority,
Calls for National Agenda to Strengthen Meetings Industry; Commences
Term as Chair of the U.S. Travel Association / March 2012
Employment Outpaces Rest of U.S. Economy by 34%; More than Half of the
Travel Industry Jobs Lost During Recession Have Been Recovered /
Travel Association Launches 2012 Vote Travel Campaign; Plans to have a
Significant Presence at the Upcoming Political Party Conventions and
Host Nationwide Rallies and Events to Raise Travel Industry Profile
/ January 2012
Travel Association Analysis Shows Travel Employment Rebound in December
with the Travel Industry Creating Jobs at a Faster Rate than the Rest
of the Economy / January 2012
Travel Association Issues Statement on President Obama's Jobs Speech
/ September 2011
Travel Association Discusses Impact of 9/11 on Travel Industry;
Releases Principles for Building a More Secure and Efficient U.S.
Travel System / August 2011
of Labor Department Report Shows that the Travel Industry Accounts for
More than 1 in 10 Jobs Created in 2011; Travel Jobs Continue to
Increase for Eighth Consecutive Month / August 2011
Travel Association Releases Comprehensive Analysis Proving Tourism
Promotion Campaigns Increase Visitation Resulting in More Jobs, State
and Local Tax Revenue / July 2011
Travel Association Releases New Research Results Showing 49% of
Travelers Alter Plans Due to High Travel Taxes; Launches Travel Tax
Institute / April 2011
Dow, President & CEO of the US Travel Association, Awarded the
Spirit of Hospitality Award at Destination & Travel Foundation
Dinner / February 2011