News for the Hospitality Executive |
WASHINGTON,
DC – Building
on the momentum from President Obama's announcement last week highlighting the travel
industry's
significance to the economy, the U.S. Travel Association today
announced a major year-long campaign intended to raise its
profile
across the nation and among policymakers in Washington, DC. "The world is experiencing a travel boom and the United States needs to be part of it," said Roger Dow, president and CEO of the U.S. Travel Association. "The impact of the $1.8 trillion U.S. travel industry is significant and growing, which is why we are galvanizing support and asking all Americans to 'Vote Travel' this election season." The Vote Travel campaign will have several important elements over the course of the year and will have a significant presence at the political party conventions in Charlotte, S.C., and Tampa, Fla. Additionally, the campaign plans to host events and rallies nationwide, perform strategic grassroots outreach, and undertake paid, social and earned media efforts. The campaign goals include:
"Travel supports more than 14 million jobs in local communities and states across the nation," said Dow. "By casting a vote for travel, our industry can increase jobs, help our economy recover and get America moving." For more information on the Vote Travel campaign, visit: www.votetravel.org, or follow us at twitter.com/ustravel. The official name of the campaign is Vote Travel. Proper usage of the campaign tagline is: Get America Moving. Vote Travel. The campaign hashtag is #votetravel. Subsequent mentions of the U.S. Travel Association in stories should be U.S. Travel, not USTA. Download the Vote Travel logo. The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $1.8 trillion in economic output and supports 14.1 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org. Follow us on Twitter @ustravel |
Contact: Cathy Keefe (202) 408-2183 [email protected] |