News for the Hospitality Executive
DC – Building
on the momentum from President Obama's announcement last week highlighting the travel
significance to the economy, the U.S. Travel Association today
announced a major year-long campaign intended to raise its
across the nation and among policymakers in Washington, DC.
"The world is experiencing a travel boom and the United States needs to be part of it," said Roger Dow, president and CEO of the U.S. Travel Association. "The impact of the $1.8 trillion U.S. travel industry is significant and growing, which is why we are galvanizing support and asking all Americans to 'Vote Travel' this election season."
The Vote Travel campaign will have several important elements over the course of the year and will have a significant presence at the political party conventions in Charlotte, S.C., and Tampa, Fla. Additionally, the campaign plans to host events and rallies nationwide, perform strategic grassroots outreach, and undertake paid, social and earned media efforts.
The campaign goals include:
"Travel supports more than 14 million jobs in local communities and states across the nation," said Dow. "By casting a vote for travel, our industry can increase jobs, help our economy recover and get America moving."
For more information on the Vote Travel campaign, visit: www.votetravel.org, or follow us at twitter.com/ustravel.
The official name of the campaign is Vote Travel. Proper usage of the campaign tagline is: Get America Moving. Vote Travel. The campaign hashtag is #votetravel. Subsequent mentions of the U.S. Travel Association in stories should be U.S. Travel, not USTA. Download the Vote Travel logo.
The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $1.8 trillion in economic output and supports 14.1 million jobs. U.S. Travel's mission is to increase travel to and within the United States. Visit www.ustravel.org. Follow us on Twitter @ustravel
Travel Association Analysis Shows Travel Employment Rebound in December
with the Travel Industry Creating Jobs at a Faster Rate than the Rest
of the Economy / January 2012
Travel Association Issues Statement on President Obama's Jobs Speech
/ September 2011
Travel Association Discusses Impact of 9/11 on Travel Industry;
Releases Principles for Building a More Secure and Efficient U.S.
Travel System / August 2011
of Labor Department Report Shows that the Travel Industry Accounts for
More than 1 in 10 Jobs Created in 2011; Travel Jobs Continue to
Increase for Eighth Consecutive Month / August 2011
Travel Association Releases Comprehensive Analysis Proving Tourism
Promotion Campaigns Increase Visitation Resulting in More Jobs, State
and Local Tax Revenue / July 2011
Travel Association Releases New Research Results Showing 49% of
Travelers Alter Plans Due to High Travel Taxes; Launches Travel Tax
Institute / April 2011
Dow, President & CEO of the US Travel Association, Awarded the
Spirit of Hospitality Award at Destination & Travel Foundation
Dinner / February 2011