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Cvent and Mexico Meetings Network Partner to Drive Meetings Business to Mexico

Partnership has Raised Awareness of Mexico as a Meetings Destination and
Increased the Flow of Group Business to the Country


MCLEAN, VA – January 9, 2012 – Cvent, the world’s largest cloud-based provider of event management, venue selection and web survey solutions, today announced that its one-year-old partnership with Mexico Meetings Network (MMN) has successfully helped to increase the flow of group meetings and events business to destinations in Mexico. Under the partnership, Cvent and MMN are working together to provide Convention & Visitor Bureaus (CVBs) and venues in Mexico with integrated online marketing packages that showcase Mexico cities and properties to highly-qualified meeting and event planners.
 
The integrated campaigns encompass a variety of channels, including the Cvent Destination Guide, the first and only destination-specific and free online travel guide designed exclusively for meeting planners; the Cvent Supplier Network (CSN), the world’s largest free online marketplace that connects event planners with venues—which generated $4 billion in business for hotels in 2011; and MexicoMeetingsNetwork.com, the leading English language platform for content and up-to-date news on Mexico’s meetings industry.
 
“The Mexico meetings and events industry accounts for $18.1 billion in spending each year, and yet there is still a wealth of meeting and convention venues that remain largely untapped,” said Chuck Ghoorah, Cvent’s Co-Founder and Executive Vice President of Sales and Marketing. “With this partnership, we’re coupling MMN’s extensive knowledge of the Mexico meetings market with Cvent’s vast audience of meeting planner users to put Mexico on the map as a premier destination for meetings and events.”
 
Cvent has already seen an increase in the adoption of the CSN as a result of this partnership, evidenced by a 40% growth in the number of Mexican venues that have profiles on the marketplace. This can be largely attributed to MMN’s efforts to educate the market on Cvent and the importance of using electronic request for proposal (RFP) tools. Additionally, although Mexico’s tourism industry has faced challenges in 2011—with several Mexican news sources reporting that international arrivals to some destinations are down by 10% or more—Cvent has seen a 24.65% year-over-year increase in the number of unique RFPs sent to Mexico through the Cvent Supplier Network.
 
“To see a growth in the volume of request for proposals coming to our country represents a vote of confidence for Mexico by international meeting planners,” said Oscar Garcia, General Manager of the Leon, Mexico CVB and National President of Mexico’s Destination Marketing Association. The Leon CVB was the first Mexican destination to leverage a marketing package through the Cvent and MMN partnership.
 
“Mexico offers outstanding value and variety for international meeting planners,” added Margot Lee Shetterly, Mexico Meeting Network’s Co-founder and President. “MMN and Cvent have a long-term commitment to grow this market; and through this partnership, Mexican destinations are able to offer international planners a world-class quality of communications and RFP response.”

About Cvent
Founded in 1999, Cvent is the world’s largest meetings and event management technology company and has over 800 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $2 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. Cvent’s client base ranges from small non-profits to large corporations, and includes over 30 companies from the Fortune 100. A leading authority on Strategic Meetings Management (SMM), Cvent’s technology has been used to implement SMM programs around the world. For more information, please visit www.cvent.com.
 
About Mexico Meetings Network:
Mexico Meetings Network (MMN) is the leading English language media platform for meetings and group tourism in Mexico. With thousands of pages of articles, profiles and listings of Mexico’s destinations, venues and meetings infrastructure, and an extensive industry events calendar, MMN is the most comprehensive site of its kind in the market. MMN’s online tools and up-to-date content provide international meeting planners with the information they need to plan and execute successful events in Mexico. For more information, please visit www.mexicomeetingsnetwork.com or follow @mexmeetingsnet.
 
Connect with Cvent:
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Media Contacts:

Ashling Kaim
Public Relations, Cvent
1-703-226-3500 ext. 3408
akaim@cvent.com

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Also See: Maritz Travel Company Taps Cvent for Meeting and Event Management Technology; Maritz To Use the Cvent Supplier Network to Find and Book Hotels for Events; Leverage Cvent’s Event Management Software to Help Clients Meet Event Goals / September 2011

10 Ways to Win More Group Business / September 2011

Marriott Integrates Internal Inventory System Exclusively with the Cvent Supplier Network; Integration Will Enable Marriott to Provide Faster, More Comprehensive Responses to Meeting and Event Planner Request for Proposals / September 2011

Q4 2010 Growth of 50 Percent Caps Cvent’s Strongest Year Yet; Company Adds Over 3,000 New Customers in 2010; Grows Annual Revenue 41 Percent / February 2011

Cvent to Drive $2.5 Billion in Unique Group Business to Hotels in 2010; Expects to Grow to $4 Billion in 2011 / November 2010

Cvent Announces New Technology Relationship with Hyatt; Streamlined RFP Technology Is Intended to Increase Efficiency for Hyatt and Cvent’s Meeting Planners /April 2010

Kimpton Hotels & Restaurants Featured on the Cvent Supplier Network to Target Group Meetings Business / February 2010

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Marriott Increases Group Business on Cvent Supplier Network; New Partnership to Promote Marriott Hotels with Meeting Planners / April 2009
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