News for the Hospitality Executive
Cvent Announces Strategic Partnership with Starwood Hotels
Hotels Leverage Online Advertising
Capture Meeting Planner Audience
MCLEAN, VA - June 29, 2009 - Cvent, the emerging leader in group business lead channels for hotels and the premier provider of event management, site selection and sourcing solutions for meeting and event planners has established a strategic marketing partnership with Starwood Hotels & Resorts Worldwide. Starwood Hotels secured preferred placement on the Cvent Supplier Network in order to increase exposure to thousands of qualified meeting and event planners who use the Cvent Supplier Network electronic RFP tool. Starwood has preferred positioning in major markets throughout the United States on the Cvent Supplier Network and throughout the Cvent Destination Guide, the most comprehensive informational resource for meeting and event planners. Unlike other group business channels, the Cvent Supplier Network electronic RFPs are well qualified and targeted. On average, a Cvent RFP is sent to only 9 properties, giving Starwood properties a chance to earn consistent and unique group business with Cvent's audience of meeting planners.
"Hotels are more selective about how they deploy marketing dollars in today's economy. An online channel like the Cvent Supplier Network offers hotels cost-effective marketing options and a true return on investment. The average contract value for Cvent Supplier Network electronic RFPs is $68,000 and hotels can establish direct contact with qualified meeting planners who are using the Cvent Supplier Network when they are ready to buy," says Bharet Malhotra, Cvent Vice President of Sales. "We are pleased to partner with Starwood and to provide our meeting planners with direct access to Starwood properties during the sourcing process."
Starwood established the partnership with Cvent to generate quality lead flow for its Sheraton and Westin brands. "The group business lead quality from the Cvent Supplier Network speaks for itself. Over the past 120 days, Cvent Supplier Network meeting planners have booked over 10,000 sleeping rooms at Starwood properties. That was a key driver in our decision to enhance our partnership with the Cvent Supplier Network, said Brian Povinelli, Vice President Brand Management for Sheraton and Westin.
Starwood is also using the Network to promote its 'Value Added Meeting Promotion' one of the best deals in the industry, through the Cvent Supplier Network. This Cvent Supplier Network promotion includes a 4% discount off the master bill and complimentary food and beverage breaks. The meeting planner will also be entered in a drawing for a chance to win a charitable concert for their community starring Grammy-nominated singer Natasha Bedingfield." All Cvent Supplier Network planners who book meetings before March 31, 2010 will be eligible for this promotion.
Founded in 1999, Cvent has over 475 employees worldwide. Cvent offers web-based software with features including online event registration, event management, event website creation, meeting site selection, event sourcing and web surveys. Cvent helps over 14,000 planners manage 175,000 events, surveys and marketing campaigns per year. Cvent clients have sent over 500 million event invitations, have processed $1 billion in online payments and have managed over 10 million event registrations and responses using Cvent's software. For more information on Cvent's web-based software, please visit www.cvent.com.
About Starwood Hotels
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 960 properties in 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft, and Element. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
|Also See:||Cvent CEO Reggie Aggarwal Named Ernst & Young Entrepreneur Of The Year® 2009 Award Winner in Greater Washington; Award Recognizes Entrepreneurial Excellence in IT Services Category / June 2009|
|Hilton Selects Cvent Supplier Network as New Lead Channel For Group Business / June 2009|
|Cvent Partners with Hyatt to Increase Group Business to Hotels; Hyatt Promotes Complete Portfolio on Cvent Supplier Network / April 2009|
|Marriott Increases Group Business on Cvent Supplier Network; New Partnership to Promote Marriott Hotels with Meeting Planners / April 2009|
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