News for the Hospitality Executive
Hilton Selects Cvent Supplier Network as
New Lead Channel For Group Business
VA – JUNE 23, 2009 – Cvent, the emerging leader in group business lead
channels for hotels and the premier provider of event management, site
selection and sourcing solutions for meeting and event planners has announced
a strategic partnership with Hilton Hotels Corporation. Hilton has guaranteed
enhanced search placement on the Cvent Supplier Network to advertise Hilton
properties to thousands of qualified meeting planners who use the Cvent
Supplier Network to send group business electronic RFPs. Hilton is positioned
to capture immediate group business leads since 89% of the Cvent Supplier
Network electronic RFPs are for meetings and events occurring within the
next 12 months.
“So far in 2009, electronic RFPs on the Cvent Supplier Network averaged 237 total sleeping rooms, with 83 on peak room nights. Over 77% of this RFP flow included requests for sleeping rooms and/or meeting space,” says Chuck Ghoorah, Cvent Executive Vice President of Sales and Marketing. “Hilton has recognized Cvent as the gateway to an untapped revenue stream in group business and established a strong presence on the Supplier Network. In return, our meeting planners will benefit from having direct access to Hilton’s collection of quality meeting hotels.”
Hilton properties have detailed profiles on the Cvent Supplier Network, complete with amenities, meetings space details, images and virtual tours that meeting planners can access for free. More importantly, meeting planners are able to send RFPs to hotels at no cost on the Cvent Supplier Network. “Over the past year, Cvent has emerged as the leading group business lead channel. This partnership is a key part of our group business strategy and we felt it was imperative for our Hilton brands to have maximum exposure to the Cvent planner audience,” says Robert Scypinski, Vice-President of Sales for the Americas. “Cvent is providing Hilton brands the opportunity to reach a new target market. Our Hilton hotels, including the Doubletree, Embassy Suites, Conrad, Waldorf Astoria and Hilton Garden Inn brands, will ensure accurate and timely responses to these requests for proposals. In addition, Hilton will offer promotions to the Cvent meeting planner audience.” As a part of the partnership launch, Hilton’s first Cvent Supplier Network promotion will include the “Book and Save” offer. All Cvent Supplier Network planners who send their eRFPs before March 31, 2010 will be eligible for this promotion.
About Hilton Hotels Corporation:
|Also See:||Cvent Partners with Hyatt to Increase Group Business to Hotels; Hyatt Promotes Complete Portfolio on Cvent Supplier Network / April 2009|
|Marriott Increases Group Business on Cvent Supplier Network; New Partnership to Promote Marriott Hotels with Meeting Planners / April 2009|
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