CHICAGO – November 15, 2011 – Preferred Hotel Group™ has selected RateGain to power advanced tools for its properties as part of Preferred’s Integrated Quality Assurance (IQA) program. IQA modernizes quality assurance by combining traditional unannounced hotel inspections with rankings and comments from a wide range of social media sites. The technology provided by RateGain allows Preferred managers to view a real-time snapshot of customer ratings for their hotel and compare guest satisfaction trends against competitive hotels.
"We selected RateGain because they have the best vision and were able to customize their web extraction technology to fit the exact needs of our quality assurance program," said Rob Cornell, Senior Vice President – Global Development for Preferred Hotel Group. "With RateGain’s innovative dashboard and intuitive online user reports, our hotels now have access to guest feedback information across all relevant social media sites, allowing them to react to the latest trends and respond immediately to improve guest satisfaction.”
RateGain’s cloud technology provides each Preferred member hotel property with their own social media dashboard that provides up-to-date analysis of ratings and scores from a wide range of social media sites, including TripAdvisor, Frequent Flyer, Virtual Tourist, Facebook, and Twitter. The data is updated every 24 hours and also allows each Preferred hotel to compare their guest satisfaction results with five competing hotels. Using semantic analysis, RateGain’s technology also scores consumer reviews on websites that do not provide numerical consumer ratings, thereby permitting comprehensive rankings of consumer reviews across all social media websites.
“We are proud that Preferred Hotel Group selected RateGain technology to extract and analyze customer feedback across social media sites,” said Bhanu Chopra, CEO of RateGain. “Preferred’s IQA program is quickly establishing itself as the new standard in reputation management and quality assurance measurement for the hotel industry.”
RateGain offers web-based solutions to leading online travel agents, airlines, wholesalers and hotels across 70 countries. RateGain products for the travel industry have earned numerous awards for innovation. The company is a leader in SaaS-based solutions in channel management, online brand reputation management, competitive price intelligence, and social media marketing. Established in 2004, RateGain IT Private Solutions Limited is headquartered in India with offices in the US, Thailand, Spain, Dubai and the UK. For more information, please visit www.rategain.com.
About Preferred Hotel Group
With a global reach of more than 850 best-in-class hotels and resorts in more than 70 countries, Preferred Hotel Group represents a collection of seven distinctive brands: Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design™, Historic Hotels of America®, and Preferred Residences™, a membership-based exchange program for luxury shared ownership resorts. Preferred Hotel Group also offers I Prefer™, a complimentary global guest benefit program that provides members with exclusive offers and rewards, as well as Preferred Golf™, a membership-based program that grants access to 100 of the world’s most renowned golf resorts. For more information, visit them on the web at www.PreferredHotelGroup.com, and follow them on Facebook and Twitter