 (Derived
from
Spanish Rapido=Rapid, Zumbido=Buzz) generates rapid buzz for hotels,
airlines
and online travel agents (OTAs) on social networksAugust 23, 2010 - London - RateGain launches rumbido, a unique referral marketing platform that significantly improves brand visibility and prospects for new customer acquisition by reaching out to friends, families and followers of existing customers on different social networks. Hotels, airlines and OTAs can now seamlessly expand their reach on social media channels such as Facebook, LinkedIn, Twitter, MySpace etc. and convert buzz to sales.  "Regular social media initiatives like fan pages and
creation of official accounts fail to or simply don't know how to
extend brand visibility beyond the direct network of fans &
followers" said Bhanu Chopra, CEO, RateGain. "This limits the
exponential potential of social networks and stalls the online sales
process. Our innovation, rumbido provides the opportunity to rapidly
increase buzz for brands in social networks that can easily convert to
new  customers."
"In today's fast moving world, who better than your customers are
trusted per-se but their word is "Trusted" within their sphere of
social influence (i.e. their friends, family and followers) to help
grow your business. Further, with two thirds of the Internet population
visiting social network sites, businesses cannot afford to ignore
social media. "rumbido allows businesses to engage and reward their
customers as they emerge into brand ambassadors and open up a new and
cost efficient channel of distribution" added Vishal Jain, VP,
Product Management, RateGain.  The
launch of rumbido coincides with its first client partnership with
Holidaynights. Formed in 2003 and catering to over 650,000 passengers
per year, Holidaynights is one of the UK's leading and largest hotel
booking sites. This is the first time in the travel industry that any company would move beyond
loyalty programs and official presence on social networks to a platform
that not only creates a buzz about their brand but also converts it
into sales and that too in a cost effective manner. Speaking on this
occasion, Steve Endacott, CEO, Holiday Group the parent company of
Holidaynights said, "The power of personal recommendation is a proven
concept within the internet. Who could be better advocates for your
brand than your customers? Rumbido allows Holidaynights to take the
money it normally pay Google for clicks and give it to customers who's
recommendation result in sales. Hence it's a triple win solution with
customers, their friends and Holidaynights all gaining something from
the process, be it a great value hotel or a exciting new distribution
tool".About Rumbido Based on a Software-as-a-Service (SaaS) model, Rumbido allows businesses to set up and manage their own company branded referral & reward program in almost all popular social networks like Facebook, Twitter, LinkedIn, MySpace etc. Customers join voluntarily and receive incentives for their referrals, creating a self sustainable and mutually rewarding relationship. It leads to gratification for all parties – The Business (New Bookings), The Referer (Rewards) and The Referee (Offers/deals not generally available outside the program) Additionally, Rumbido creates an integrated social media campaign with a focused campaign to the target audience, unlike random, sporadic bursts of promotion on a handful of social networking sites. About RateGain  RateGain, one of
the most awarded hospitality and travel technology companies, offers
innovative
web-based solutions to its clients in 800 cities across 65 countries.
For 3000+
hotels in Europe, Asia and US, RateGain offers an intelligent
channel/inventory
distribution platform, ChannelGain and VisibilityGain, an online
visibility and
reputation management solution to facilitate their reach to 400+ global
and
regional OTAs for an increase in their online bookings. For 400+ travel
companies, it offers NetReports & PriceGain, comparative price
intelligence
solution for OTAs, Hotels & Airlines. Established in 2004, RateGain
is
headquartered in Noida, India with its offices across US, Thailand,
Spain and
UK. For more information, visit www.rategain.com.
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