News for the Hospitality Executive
RateGain’s ChannelGain Becomes Most Preferred Channel Management Platform
August 24, 2010 - New Delhi - Indian economy is largely driven by the middle & upper middle class society. Hospitality companies are innovating or diversifying themselves and customizing their offerings to suit the increasing spending power of this huge consumer segment. This increasing demand has led to a drastic growth in a specific segment of hospitality industry in India that is categorized as mid-market hotel segment. In the last few years, several leading hospitality groups from this segment have emerged as the fastest growing hotel chains by increasing their presence across most of the metro and 2nd tier cities in India. Some of the prominent names being Lemon Tree, Pride Group, Sarovar Hotels, Fortune Hotels, Ibis, and Choice Hotels.
Unlike their traditional counterparts, this segment of mid-market hotels is aggressively pursuing marketing strategies to reach out to markets from where they attract maximum guests. Besides leveraging tried and tested media advertising to create brand visibility, they are actively increasing their reach on not only domestic but global and regional OTAs & distribution channels as well. These platforms offer an in-depth penetration for these brands to specific target markets in India as well as US, Asia and Europe.
Interestingly this growing demand of channel distribution solution compelled RateGain, one of the most awarded hospitality and travel technology companies with clients in 800 cities across 65 countries, to start thinking about expanding its presence in India.
Since its inception in 2004, RateGain has been focusing extensively on US and European markets and established itself as one of the major market players in these regions. RateGain started offering its world class channel management platform, ChannelGain to hoteliers in India and soon realized that in the last 6 months, it has become the most preferred channel management solution for mid-market hotels - the fastest growing hotel chains in India.
In the last 3 months, promising players like Lemon Tree, Pride Hotels, Sarovar Hotels and Rain Tree Hotels have chosen ChannelGain to manage & distribute their inventory across different global, regional and local online channels.
Nikhil Sharma, Assistant Vice President-Operations, The Lemon Tree Hotel Company said, "As the fastest growing hotel chain in India, we have diverse technological requirements. We measure the success of technology solution by its robust adaptability and bottom line contribution. RateGain understands the industry. They are collaborative in willing to adapt their existing processes to better align with our needs. We value the dependability of the solution."
ChannelGain's unique functionality - CPI (Common Pool of Inventory) & Booking Fetch helps hotels to distribute inventory equally to all the online channels automatically. This not only helps them to utilize their maximum inventory but also saves them from over bookings which can lead to bouncing of the bookings and bad relations with OTA's.
Mr. Satyen Jain, CEO, Pride Hotels says‚ ''When we compared ChannelGain with other similar products in the market, we found CPI (Common Pool of Inventory) & Booking Fetch as the unique functionalities of ChannelGain. It can help us in allocating inventory to a common pool rather than individual OTAs, hence saving a lot of time and effort involved."
Besides CPI, ChannelGain offers several other benefits to hoteliers like Pride Group. ChannelGain helps them to simultaneously update their hotel's rate, inventory and restrictions on 300+ local, regional and global OTAs as per the changing market scenario and seasonal demand". Features like 'dynamic pricing' to fluctuate their room rates as per the seasonal demand on a day-today basis, effectively managing distribution mix and rate parity with the capability of managing multiple extranets besides other benefits makes ChannelGain a preferred choice for hotels.
To know more about features & benefits of ChannelGain, please click here.About RateGain
RateGain, one of the most awarded hospitality and travel technology companies, offers innovative web-based solutions to its clients in 800 cities across 65 countries. For 3000+ hotels in Europe, Asia and US, RateGain offers an intelligent channel/inventory distribution platform, ChannelGain and VisibilityGain, an online visibility and reputation management solution to facilitate their reach to 400+ global and regional OTAs for an increase in their online bookings. For 400+ travel companies, it offers NetReports & PriceGain, comparative price intelligence solution for OTAs, Hotels & Airlines. Established in 2004, RateGain is headquartered in Noida, India with its offices across US, Thailand, Spain and UK. For more information, visit www.rategain.com.
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Nishith Srivastava | VP, Product Marketing
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Phone: +1 312 238 9366; +91-99530-69210
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