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  The Sleep Inn Brand by Choice Hotels Celebrates Opening of its Chattanooga, Tennessee
Property, the First in a Brandwide Campaign of Renovation and Refreshed New Design



Silver Spring, Md. (March 10, 2011)
– The Sleep Inn brand by Choice Hotels International, Inc. (NYSE:CHH) is celebrating the first hotel within its 400-plus property system to renovate with the brand’s refreshed new look and feel.

The first renovated Sleep Inn hotel is located in Chattanooga, Tenn. and has been updated with the brand’s new design aesthetic, which is aimed at generating a relaxing overnight experience for guests—something that continues to be a concern for weary travelers.

As the brand’s first refreshed renovation, the property features all of the new design highlights, including:
  • New lobby with warm, natural finishes; unique lighting; and graphic accent wall.
  • Updated breakfast area with all new furniture and contemporary artwork.
  • Renovated guestrooms with bright accent walls, new bedding with stylish bed scarves, and eye-catching black-and-white photo displays.
"We believe that we’ve provided travelers with a beautiful new design that will help them think of the Sleep Inn brand when they think about getting a good night’s rest while out on the road,” said Mike Varner, senior director of brand planning and management for Sleep Inn. “We’re serious about aggressively rolling out this new look to consumers but have also made sure to design a renovation program that is cost-effective for our franchise owners and this first renovation is an important milestone in that process.”

The refreshed Sleep Inn design can also be seen in a number of new construction and conversion properties that have opened since the brand’s redesign was announced at the Choice Hotels Annual Convention in May 2010, including: Evergreen, Ala.; Cave City, Ky.; Colby, Kans.; Midlothian, Va.; Middlesboro, Ky.; and Shreveport, La. The brand currently boasts a total of 15 properties that feature its new design.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories.  As of December 31, 2010, more than 500 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 40,000 rooms, and more than 100 hotels, representing approximately 9,000 rooms, are under construction, awaiting conversion or approved for development in 18 other countries and territories.  The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide.  In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com .

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

2011 Choice Hotels International, Inc. All rights reserved.
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Contact: 

Rocco Loverro
Tel:  (301) 592-6719
rocco_loverro@choicehotels.com

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Also See: Choice Hotels International Opens 16 New Hotels in February in 11 States and 3 Additional Countries / March 2011

Choice Hotels International Opens 15 New Hotels in January / February 2011

Choice Hotels Begins Overseas Roll Out of Proprietary Web-based Property Management System, choiceADVANTAGE, for its International Franchisees / February 2011

Choice Hotels International Opens 73 New Hotels in December / January 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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