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Hospitality Industry Emerges Optimistic During 3rd Annual IDeaS Client Summit

Survey of more than 90 hotels reveals revenue management priorities moving into 2011

 
IDeaSMinneapolis, MN – November 18, 2010 – IDeaS Revenue Optimization, the leading provider of revenue management software, services and consulting, today released results from a survey of hospitality industry revenue management professionals conducted at its IDeaS Client Summit, held at the Jumeriah Essex House Hotel in New York, NY.  Revenue management professionals from the world’s top hotel brands attended the event, which spanned two days and was designed to bring IDeaS clients together to share best practices and enhance their use of the IDeaS V5i On-Demand Revenue Management solution. 
To achieve a deeper understanding of the organizational culture surrounding its clients, IDeaS polled attendees regarding their role as revenue managers and their opinions surrounding key industry, economic and social media issues.
 
 “Regardless of where our clients find themselves in their revenue management lifecycle, our goal is to drive better revenue,” said Linda Hatfield, vice president of product management, IDeaS. “As the economic environment continues to present unexpected challenges, it’s not just about technology anymore.  We’re proud to address every unique challenge from a software, service and consulting perspective.”
 
More than 90 revenue management professionals were surveyed throughout the 2-day event.  Key
survey findings include:
  • 63 percent of respondents indicated that an increase in revenue would most likely be driven by rates, versus occupancy
  • Most of the respondents, 87 percent, said that their hotel or brand was active on social networking sites. Of that group, more than 60 percent are on 2-3 sites, with Facebook and Twitter being the top sites. 
  • 7 percent of respondents believe managing the social network and resulting data is a marketing function over revenue management or sales.
  • 58 percent of respondents revealed that their hotels are experiencing declining ancillary revenue
About IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS’ Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit www.ideas.com.

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Contact:

Mulberry Marketing Communications
Megan Davidson
mdavidson@mulberrymc.com
+1 312 664 1532

IDeaS Revenue Optimization
Star Bazella, Marketing Manager
star.bazella@ideas.com
  +1 952 698 4200

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Also See: IDeaS Joins Forces with RaspberrySky to Help Hotels Optimize Revenue Opportunities; Consulting service provides comprehensive analysis, leads to improved revenue culture / October 2010

IDeaS Increases Value for Hotels with Latest IDeaS Revenue Management System Release; Industry-First Campaign Management Module, Enhanced Reporting and Chinese Language Support / October 2010

Four Winds Casino Resort Gains Increased Control, Maximizes Revenue with Use of IDeaS Revenue Optimization / September 2010

Open to all HITEC attendees IDeaS Shares Hospitality Revenue Management Best Practices through a live Theatre Series / June 2010

IDeaS Extends Global Leadership Reach with EyeforTravel Partnership / June 2010

IDeaS Revenue Optimization Appoints Rupert Gutteridge as Regional Director of Sales, EMEA / June 2010

IDeaS Partners with JackRabbit Systems, Inc. to Provide Easy-to-Use Lodging and Availability Search Engine; New BookDirectTM system improves website functionality and usability to enhance the traveler’s experience / May 2010

Marco Polo Hotels Sees Benefits Following Implementation of IDeaS V5i Revenue Management Solution; Leading provider of revenue management solutions in place to help Marco Polo achieve improved market position through a renewed focus on revenue and pricing optimization / April 2010

IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009

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