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Four Winds Casino Resort Gains Increased Control, Maximizes Revenue
with Use of IDeaS Revenue Optimization

 
IDeaSMINNEAPOLIS, Minn. – September 20, 2010 – IDeaS Revenue Optimization, the leading provider of hospitality revenue management solutions and services, today announced that Michigan-based Four Winds Casino Resort has deployed the IDeaS V5i On-Demand Revenue Management solution.  Four Winds uses the IDeaS V5i forecasting and decisions to better understand guest and player values, allowing it to assess its market more efficiently and accurately.  This allows Four Winds to save money and time by being more targeted in its marketing approach, leading to increased Last Room Value (LRV) and improved company-wide profits.
 
“We sleep better at night knowing that IDeaS V5i is forecasting the future and suggesting the healthiest rates for our hotel,” said Ray Stacy, yield analyst, Four Winds Casino Resort.  “In particular, we have found a significant benefit in the use of the Floor Override feature, which gives us the flexibility to position our Best Available Rate (BAR) accurately and efficiently.”
 
Four Winds Casino Resort implemented the IDeaS V5i solution equipped with Floor Override, Best Available Rate (BAR) module, Group Pricing and Evaluation and Last Room Value (LRV) features.  The IDeaS V5i is offered via Software as a Service (SaaS) and can include customized functionality specific to the player value needs of casinos like Four Winds.
 
“IDeaS considers total customer value, not just one-dimensional revenue management, when evaluating the needs of hotel and independent casino clientele,” said Ryan MacLagan, client relationship manager, IDeaS. “By installing the IDeaS V5i, Four Winds can anticipate a satisfying increase in revenue and a confident, strong revenue management culture backed by proven science.”
 
About IDeaS Revenue Optimization
IDeaS, a SAS COMPANY, is the premier provider of Pricing, Forecasting and Optimization solutions and services. IDeaS’ Solutions are implemented via Software as a Service (SaaS) deployment with very little infrastructure, guaranteeing small upfront costs and easy implementation. IDeaS’ Advantage and IDeaS for Success services help at all levels of a client’s organization—strategic through operational— and our integrated approach differentiates IDeaS from the competition and creates the foundation for a successful partnership. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit www.ideas.com.
 
About Four Winds Casino Resort
Four Winds Casino Resort is owned by the Pokagon Band of Potawatomi Indians and is located at 11111 Wilson Road in New Buffalo, Mich.  Managed by Lakes Entertainment, Inc., the resort offers 130,000 square feet of gaming with 3,000 slot machines and a large selection of table games including poker.  It also features four restaurants, entertainment bars and retail venues, and a 165-room hotel, making it a premier destination resort for Midwest tourism.  Please play responsibly.  You must be 21 years of age to gamble.  More information can be found at www.fourwindscasino.com.

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Contact:

Mulberry Marketing Communications
Megan Davidson
mdavidson@mulberrymc.com
+1 312 664 1532


IDeaS Revenue Optimization
Star Bazella, Marketing Manager
star.bazella@ideas.com
  +1 952 698 4200

Four Winds Casino Resort
Joshua Taustein
jtaustein@dresnerco.com
(312) 780-7219

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Also See: Open to all HITEC attendees IDeaS Shares Hospitality Revenue Management Best Practices through a live Theatre Series / June 2010

IDeaS Extends Global Leadership Reach with EyeforTravel Partnership / June 2010

IDeaS Revenue Optimization Appoints Rupert Gutteridge as Regional Director of Sales, EMEA / June 2010

IDeaS Partners with JackRabbit Systems, Inc. to Provide Easy-to-Use Lodging and Availability Search Engine; New BookDirectTM system improves website functionality and usability to enhance the traveler’s experience / May 2010

Marco Polo Hotels Sees Benefits Following Implementation of IDeaS V5i Revenue Management Solution; Leading provider of revenue management solutions in place to help Marco Polo achieve improved market position through a renewed focus on revenue and pricing optimization / April 2010

IDeaS Revenue Optimization Appoints Fabian Specht as Regional Managing Director, EAME / March 2010

Marina Bay Sands in Singapore Selects IDeaS Industry Leading Integrated Revenue Management / February 2010

Hoteliers Turn to Revenue Specialists to Boost Returns in a Soft Economy; Rise in hotel revenue management support in 2009 as IDeaS Advantage records double digit growth, works with number of new partners worldwide / February 2010

IDeaS Sets Industry Standard with 20 Years of Revenue Management Experience / February 2010

Will 2010 Be The Year Of (Missed) Opportunities? / Klaus Kohlmayr / December 2009

IDeaS Announces Second Round of Winners of IDeaS Cornell Revenue Management Scholarship / November 2009

IDeaS Helps Hoteliers Gain Confidence and Validate Pricing Strategies with Launch of Rate Optimization Service; New service optimizes hotel’s rate spectrums, improves revenue without change to existing business practices / October 2009

IDeaS Revenue Management System Further Expands in Resort Segment with Addition of Grove Park Inn / August 2009

IDeaS Revenue Optimization and Multi-Systems Inc. Complete Certified System Integration / July 2009

IDeaS Revenue Optimization Brings Accuracy and Consistency to Forecasting and Reporting with IDeaS V5i Forecasting Solution / June 2009

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