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NxTV Announces an End-to-End Converged Entertainment
and Connectivity Platform
>..
Hotels can merge operations, entertainment and communications;
Consumers get completely personalized access to more
forms of content and information


Please visit NxTV at the HITEC Show
June 16 – 19, Austin Convention Center 
Booth #1223


Los Angeles, CA – June 13, 2008 - NxTV, Inc.®, the first and largest provider of Internet Protocol Video on Demand (IPVoD) in the hospitality industry, today announced a new converged platform capable of offering various forms of interactive IP-based in room entertainment and communications services to hotels and consumers.  The scalable converged platform enables operators and hotels to cost-effectively create new recurring sources of revenue by giving consumers completely personalized access to more forms of content and information on a variety of end devices. Additionally, the platform simplifies and reduces the cost of hotel construction and operations.  

“In today’s competitive market, service providers and hotels alike strive to differentiate themselves from their competitors, while increasing revenue” said Hooman Honary, President and CTO of NxTV, Inc. “Hotels can use NxTV’s converged platform  to increase occupancy by attracting high-value guests, create new recurring streams of revenue, and drive construction and operational efficiencies” added Honary “We’ve spent 10 years improving what you now see as the converged platform, which provides unprecedented scalability and modularity. It is scalable from a property perspective - it can support small boutique properties as well as large casinos and resorts very cost effectively.  It is also scalable from a content perspective, and from an infrastructure perspective - in that it is transport agnostic, allowing it to be offered over Ethernet, coax, or any other transport technology with enough bandwidth, including wireless. Additionally, it is very modular, allowing hotels to pick and choose their required services and applications according to the demographics of their guests, and the type of business model they would like to enable.” 

A key enabler of this platform is the introduction of NXTV’s new Set Top Box (STB) the NXT1000. The NXT1000 is a state of the art IP-STB, capable of providing HD VoD and IPTV. The architecture of the box is very flexible in that it enables a “transport-agnostic” delivery of content, allowing it to operate over Ethernet today as well as coax and wireless in the near term future. Additionally, the modularity of the architecture enables new types of functionality to be added or removed easily, allowing different flavors of the box to be installed even as part of the same installation. “We will be announcing a series of very innovative applications and services based on this platform in the coming months”, said Honary, “We are one of the very few service providers who architects and controls our end-to-end platform, including the STB. This allows us to target our customers’ needs in an unprecedented fashion, and customize the solution at many more levels and much more cost effectively.” 

Another important component of the converged platform is the introduction of NXTV’s fifth generation “middleware,” which acts as a glue pulling the end-to-end architecture together. NXTV’s flexible new middleware enables very high levels of customization at the user interface, backend interface, and applications integration. The middleware runs over both the NXT1000 STB as well as NxTV’s application servers, allowing unprecedented levels of functionality and customization for the target customer/application.

Benefits to hoteliers of the NxTV converged platform include the ability to:

  • Attract and maintain high-value guests via improved services;
  • Significantly reduce start-up and operational costs of new builds;
  • Create and improve recurring sources of revenue;
  • Build a more productive and responsive staff via a single point of management.
Benefits to consumers of NxTV’s converged platform include:
  • Access to any form of content using any type of delivery system;
  • Superior guest experience through the convenience of having all content on demand;
  • Personalized access to consumers’ usual social, online lifestyles via a unified user interface, and blended services between PCs and TVs.
In a related announcement today, NxTV inked partnerships with video server provider BitBand, and software-based content security provider Verimatrix to solidify NxTV’s leadership for end-to-end IP based content delivery.  Aruba Networks, a wireless LAN and mobility solutions provider,, will round out delivery of NxTV’s converged platform.

About NxTV, Inc.  
NxTV, Inc., founded in 1997 and based in Los Angeles, California, is the first and largest IP VOD provider in the global hospitality industry, delivering to its customers IP-based, 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment and communication experience.  NxTV runs over the hotel’s existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost and effort of installing and maintaining separate networks for each hotel application.  

NxTV delivers a full suite of digital IP-based in-room entertainment services including High Definition Video on Demand (HD VOD) and IPTV Free-to-Guest content, wired and wireless high-speed Internet access, and a customized guest interface.  Clients include the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien, Marriott and Hyatt.  NxTV, Inc. has offices and customers in the Americas, Europe and Asia.  


 
Contact:

NxTV, Inc.
Hooman Honary
5700 Canoga Ave., Suite 150
Woodland Hills, California 91367
(818) 227-1225
Email: hhonary@nxtv.com
http://www.nxtv.com

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
Julie@softscribeinc.com
(404)256-5512
http://www.softscribeinc.com

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Also See: The NXTV HD IPVoD System is Operational at the Five-Star New Build 'The Mansion on Peachtree'; Rosewood Hotels and Resorts' 127 room, mixed-use luxury property rolls out an elite consumer experience with High Def IPVoD, TV-on-demand and wired laptop solution / June 2008
NxTV Delivers World's Largest IP VOD Guest Entertainment Implementation at 4,000-room Atlantis Bahamas; Kerzner International Pampers, Thrills Guests at Atlantis Paradise Island with Adventures and Personalized IP VOD In-Room Entertainment / June 2008
Rosen Shingle Creek Leverages NxTV's Platform for Next Generation Guest Technology; Personalized 2-way IP guest communication, walled-garden sites increase guest revenue options / June 2008
Luxury Red Mountain Spa Lets Guests Choose Between a Rock and a Soft Place; Award-winning luxury spa facility uses NxTV, Inc.®, for in-room convenience, 200-movie selection / March 2008
NxTV IP In-Room Entertainment Used by 25% of 5-Star Properties; Best of the best - Mobil 5-Star operators choose NxTV IP VOD services three years running / February 2008
NxTV Signs Comprehensive Digital Content Agreement with NBC Universal for HD Movies and TV On-Demand Entertainment; American Gangster for HD VOD; NBC's The Office and Heroes lead TV On-Demand lineup / February 2008
Luxury Hotels Demand Latest Technology, Wider Selection of Content; Hooman Honary, CTO, Named Acting President of NxTV / January 2008
NxTV Earns 'Fastest Growing' Awards from Business Press; Los Angeles-based NxTV, first and largest provider of IP VOD, honored for outstanding revenue growth / November 2007
NxTV Appoints Tech Innovator Hooman Honary as CTO to Drive Development of Next-Generation Wired and Wireless IP Digital Entertainment; Advanced technology initiatives to be led by new hires on NxTV executive team / October 2007
NxTV Selected by Trump International Hotel & Tower Chicago for Next Generation HD IP Video on Demand Entertainment Services; Guests to receive NxTV ultra-crisp 100% digital HD VOD content delivery / September 2007
NxTV Tapped for Inc. 500 List of America's Fastest Growing Private Companies; Los Angeles-based NxTV, first and largest provider of IP VOD, joins the list with three-year sales growth of 736% / August 2007
NxTV Earns HTNG Certification for Guest Itinerary Display on Hotel Televisions; Leading IP provider, NxTV is only in-room entertainment vendor to win certification / July 2007
NxTV Installs HD IPVOD and IPTV at Six-Star Crown Macau in China; Extensive NxTV install base in Asia earns company respect from leading Chinese operators / June 2007
NxTV Showcases The Power of One IP- Based Solution to Provide the Ultimate In-Room Entertainment Experience at HITEC 2007/ June 2007
NxTV Expands Digital IP Video Capability; Proves Viability of Direct Internet Delivery; NxTV shows unlimited entertainment scalability with direct Internet entertainment delivery and expanded servers / June 2007
MGM Grand Detroit Taps NxTV for Nation’s First Fully Digital IPTV Install / May 2007
NxTV Showcases High Definition IP Video on Demand in Las Vegas; Leading provider of digital IP HD VOD to host demonstrations at Five-Star Las Vegas hotel during HD2007 Exposition and Conference / May 2007
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