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NxTV Installs HD IPVOD and IPTV at
Six-Star Crown Macau in China
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Extensive NxTV install base in Asia earns company
respect from leading Chinese operators
LOS ANGELES, June 27, 2007 Ė   NxTV, Inc., the first and largest provider of IPVOD and interactive IP-based in-room entertainment  and technology solutions in the hospitality industry, announced its HD IPVOD and IPTV guest room entertainment platform is in operation at the just opened Six-Star Crown Macau Hotel in Macau, China, making the property the first in the territory to feature a full IPTV solution.  The 216-room Crown Macau is located in the tallest building on Taipa Island, Macau, and it is the newest member of NxTVís Asian client portfolio that includes many luxury hotels throughout Hong Kong, Japan and Thailand.  With thousands of new hotel rooms coming online in Macau in the next three years, the Crown Macau has set the benchmark in technology for the region. 

Russell P. Reeder, President and COO of NxTV, Inc., said, ďThe Crown Macau is utilizing NxTVís proven  platform to deliver HD IP Video On Demand, IPTV Free to Guest content and high-speed TV Internet access.  As the largest provider of digital IPVOD solutions to the hospitality industry worldwide, NxTV has earned respect in China from its considerable experience delivering IP-based in-room services to the booming Asian hotel market since its first installation in 2004.Ē  Now that hotels are building scalable IP networks, all hotel technology can leverage one converged network for all their future proof, IP-based systems.

In Asia, as well in North America and around the world, NxTVís widely installed IPVOD system enables hotel owners to take full advantage of the newest converged IP network technology today and in the future.  Designed specifically to carry digital information securely, IP infrastructure is the only way to operate on a converged network.  Without an IP-based solution, even the broadcast digital VOD systems on the market today are not scalable or capable of lowering costs by running on a converged network.  NxTV also provides the newest digital entertainment servers with the largest capacity in the hospitality industry, to maximize revenue-building opportunities for its clients.  NxTVís July 2007 movie lineup will feature over 250 movies on demand, the largest selection in the industry, including recent Hollywood blockbusters, family content and smaller box-office independent films. 

ďAt an ultra-luxury 6-Star property like the Crown Macau, it is essential that well traveled guests be provided with the clearest on-screen images and widest range of entertainment choices, and there is no room for failure,Ē Reeder explained.  Many providers use coaxial cable in some part of the content and distribution system, which degrades picture quality.  Lower quality signals like analog or broadcast digital not only look worse on high definition displays because the imperfections are magnified, but also are not secure without an IP content delivery system.

ďContent delivery over a scalable IP network provides the sharpest picture quality possible,Ē Reeder said.  ďNxTVís picture quality excels in part because the system moves content over a secure and reliable converged IP network and adheres to the highest security standards.Ē

NxTV is exhibiting at HITEC 2007, June 26Ė28 in Orlando. 
Visit booth #317 to learn more about the future of converged
IP networks on NxTVís HD IP-platform. 

About NxTV, Inc.

NxTV, Inc., based in Los Angeles, California, leads the global hospitality industry in the delivery of IP-based, 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment experience.  NxTVís system runs over the hotelís existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost, effort and risk of installing and maintaining separate networks for each hotel application. 

Incorporated in 1997, NxTV has the largest installed base of 100% secure IP digital in-room entertainment systems in the hospitality industry.  The NxTV System delivers the triple play of digital IP-based in-room entertainment services including High Definition Video On Demand (HD VOD) and HD IPTV Free to Guest content, wired and wireless high-speed Internet access, and a customizable guest interface.  Clients consist of the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien and Hyatt.  NxTV, Inc. has offices and customers in the Americas, Caribbean, Europe and Asia.

About Crown Macau

Crown Macau offers a luxurious and contemporary hotel and casino experience by providing premium entertainment, elegant facilities, high quality service and rich decor, and is designed to provide a genuinely unique six star experience in Macau, catering primarily to the high-end gaming market. Crown Macau features a 36-storey tower including approximately 183,000 square feet of spacious gaming space with approximately 220 high-end gaming tables and more than 500 gaming machines. The complex also features Crown Towers, a luxury premium hotel with 216 deluxe hotel rooms, including 24 suites and eight villas, world class restaurants and bars and a lavish spa and wellness facility. For more information, visit www.crown-macau.com.


 
Contact:

 Eric Stern
Director of Marketing and Planning
NxTV, Inc.
5700 Canoga Ave., Suite 150
Woodland Hills, California 91367
estern@nxtv.com
(818) 737-8267
http://www.nxtv.com

Media Contact:
Julie Keyser-Squires
Softscribe Inc.
Julie@softscribeinc.com
(404)256-5512
http://www.softscribeinc.com

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Also See: NxTV Showcases The Power of One IP- Based Solution to Provide the Ultimate In-Room Entertainment Experience at HITEC 2007/ June 2007
NxTV Expands Digital IP Video Capability; Proves Viability of Direct Internet Delivery; NxTV shows unlimited entertainment scalability with direct Internet entertainment delivery and expanded servers / June 2007
MGM Grand Detroit Taps NxTV for Nationís First Fully Digital IPTV Install / May 2007
NxTV Showcases High Definition IP Video on Demand in Las Vegas; Leading provider of digital IP HD VOD to host demonstrations at Five-Star Las Vegas hotel during HD2007 Exposition and Conference / May 2007
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