News for the Hospitality Executive
Rosen Shingle Creek Leverages NxTV’s Platform
for Next Generation Guest Technology
Personalized 2-way IP guest communication, walled-garden sites
increase guest revenue options
|JUNE 3, 2008 -- With NxTV
in each of its 1,500 rooms, Orlando’s Rosen Shingle Creek Hotel is one
of the largest in-room IP
network implementations in the U.S. But size isn’t the only thing that
makes the project noteworthy.
Not only is Rosen Shingle Creek increasing its guests’ video spend through NxTV’s IP Video on Demand (IPVOD), but the AAA Four Diamond-rated luxury hotel—one of seven Rosen Hotels & Resorts properties in Orlando using NxTV—is also using NxTV’s IP technology to personalize guest communications and promote hotel services in revolutionary, revenue-producing ways via in-room TVs and telephones.
“NxTV pulls group information from our Property Management System (PMS) to personalize the IP service room by room,” said Jim Bina, president of Millennium Technology Group, wholly owned by Rosen Hotels & Resorts to manage technology initiatives at its properties. “When guest conference attendees check into their rooms and turn on their TVs, they see a welcome screen or video and tomorrow’s agenda for their specific group; we can easily ad a promo about Happy Hour at the Lounge downstairs. Sure, it’s cool technology. But more importantly, it enables us to personalize the Rosen experience for our guests and acquaint them with everything the hotel has to offer.”
Rosen Shingle Creek also uses NxTV’s IP platform to offer “walled garden” Web pages that enable guests to use the Internet to book tee times or arrange airline check-in and baggage pickup. “The walled garden concept uses the Internet in a limited format that we offer free of charge to guests,” said Bina. “In addition, we will soon be delivering reservation services via the same walled garden concept so guests can make dining reservations from in-room TV.”
NxTV began implementation in Rosen properties in 2002. Today, all of the company’s 6,338 rooms offer in room IP technology, including tech savvy Rosen Shingle Creek, which opened in 2006. Business guests at Rosen’s older ‘tour and travel’ properties can view digital VOD and plug in their laptops for high-speed Internet access over the property's Cat 3 cables with DSL modems in each room. The newer convention and meeting space properties, which include Rosen Shingle Creek, go a step further. They are equipped with Cat 6 cables that enable VOD, HSIA and IP telephony on one IP run. Rosen Shingle Creek takes advantage of all these options, with crystal-clear flat panel TVs and display phones in every room.
“One of the reasons we selected NxTV was the ease of integration with our existing partners, including our telephone service provider,” said Bina. “My philosophy is that anything you can do on the TV you should be able to do on the phone, except watch TV. And anything you can do on the phone you should be able to do on the TV, except make a call. The goal at Shingle Creek is to offer a flexible and personalized guest experience.”
One worldwide training organization that met recently at Shingle Creek used the property’s IP backbone and NxTV system to broadcast video training classes to attendee guest rooms, and Rosen uses NxTV to communicate with staff and to show meeting planners their Banquet Event Orders (BEOs). “NxTV also worked to our specs to provide guest-to-guest messaging via the IP system, which we are preparing to introduce,” said Bina. “Group conference attendees can choose to have their name on a messaging list that other attendees can access.”
Bina also likes NxTV’s IP VOD movie offerings. “The line-up is rich, because they can deliver a movie to the video head end and leave it for an extended time. This means that guests have more viewing options—over 200 titles—that are guaranteed to appeal to every member of the family. NxTV also can monitor how frequently a movie is watched, so they can increase the opportunity for an up-sell by most frequently watched titles.”
Because NxTV at Rosen properties is a pure IP implementation, Rosen can link communications with in-room HVAC systems, hotel security, even the mini-bar to send charge data to a guest’s folio in the PMS system. Rosen would have included NxTV’s IP Free-to-Guest option as well, but there were no off-air digital entertainment providers in the Orlando area at the time of implementation. “Even so, our guests have plenty of options for IP-based in-room entertainment services and communication,” says Bina. “By the same token, we have plenty of options for increasing revenue and making the Rosen experience unlike any other. That’s the beauty of what NxTV has to offer.”
About Rosen Shingle Creek
About NxTV, Inc.
Clients include the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien, Marriott and Hyatt. NxTV, Inc. has offices and customers in the Americas, Europe and Asia.
|Also See:||Luxury Red Mountain Spa Lets Guests Choose Between a Rock and a Soft Place; Award-winning luxury spa facility uses NxTV, Inc.®, for in-room convenience, 200-movie selection / March 2008|
|NxTV IP In-Room Entertainment Used by 25% of 5-Star Properties; Best of the best - Mobil 5-Star operators choose NxTV IP VOD services three years running / February 2008|
|NxTV Signs Comprehensive Digital Content Agreement with NBC Universal for HD Movies and TV On-Demand Entertainment; American Gangster for HD VOD; NBC's The Office and Heroes lead TV On-Demand lineup / February 2008|
|Luxury Hotels Demand Latest Technology, Wider Selection of Content; Hooman Honary, CTO, Named Acting President of NxTV / January 2008|
|NxTV Earns 'Fastest Growing' Awards from Business Press; Los Angeles-based NxTV, first and largest provider of IP VOD, honored for outstanding revenue growth / November 2007|
|NxTV Appoints Tech Innovator Hooman Honary as CTO to Drive Development of Next-Generation Wired and Wireless IP Digital Entertainment; Advanced technology initiatives to be led by new hires on NxTV executive team / October 2007|
|NxTV Selected by Trump International Hotel & Tower Chicago for Next Generation HD IP Video on Demand Entertainment Services; Guests to receive NxTV ultra-crisp 100% digital HD VOD content delivery / September 2007|
|NxTV Tapped for Inc. 500 List of America's Fastest Growing Private Companies; Los Angeles-based NxTV, first and largest provider of IP VOD, joins the list with three-year sales growth of 736% / August 2007|
|NxTV Earns HTNG Certification for Guest Itinerary Display on Hotel Televisions; Leading IP provider, NxTV is only in-room entertainment vendor to win certification / July 2007|
|NxTV Installs HD IPVOD and IPTV at Six-Star Crown Macau in China; Extensive NxTV install base in Asia earns company respect from leading Chinese operators / June 2007|
|NxTV Showcases The Power of One IP- Based Solution to Provide the Ultimate In-Room Entertainment Experience at HITEC 2007/ June 2007|
|NxTV Expands Digital IP Video Capability; Proves Viability of Direct Internet Delivery; NxTV shows unlimited entertainment scalability with direct Internet entertainment delivery and expanded servers / June 2007|
|MGM Grand Detroit Taps NxTV for Nation’s First Fully Digital IPTV Install / May 2007|
|NxTV Showcases High Definition IP Video on Demand in Las Vegas; Leading provider of digital IP HD VOD to host demonstrations at Five-Star Las Vegas hotel during HD2007 Exposition and Conference / May 2007|
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