Hotel Online  Special Report


The Plasencia Group Advises Premier Hotel Corporation
on Acquisition of Cabot Lodge Gainesville (FL)

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TAMPA, FL – November 13, 2007  - The Plasencia Group was retained by Premier Hotel Corporation to serve as its advisor in the recent purchase of the Cabot Lodge Gainesville (FL).  The seller was MMI Management of Flowood, MS, whose affiliate -- MMI Hotel Group -- established the Cabot Lodge brand in 1984.   Terms of the transaction, which closed on October 29, were not disclosed. 

The Cabot Lodge will undergo a multi-million dollar renovation and will continue to be identified as the Cabot Lodge.  The 208-room property is located on the pin corner of Archer Road at the intersection of Interstate-75, generally considered one of the best pieces of real estate in Gainesville.   Adding to the market’s overall appeal, the city was rated #1 out of 400 metropolitan areas in the U.S. and Canada by Frommer’s Cities: Ranked and Rated, Second Edition (2007). 

“The Cabot Lodge has a strong following in Gainesville due to MMI’s history of taking care of its guests and being an involved member of the Gainesville community,” explained Robert O’Leary, vice president with The Plasencia Group’s Southeast Regional office.   “Premier will continue that legacy.  Premier has a lodging philosophy of maximizing guest satisfaction and creating exceptional guest experiences.”

This most recent acquisition by Premier is consistent with the company’s aggressive growth strategy -- securing well-positioned assets for which they are able to generate value-added upside.   This is the third hotel in Florida that Premier has added to their portfolio in the past three months.  In addition to the Cabot acquisition, Premier opened a new Comfort Suites in Jacksonville (FL) and a boutique hotel , Treasure Bay Hotel and Marina, in Treasure Island on Florida’s west central coast. 

O’Leary, vice president of The Plasencia Group’s Sun Hospitality Advisors division, served as the principal advisor to Premier on the transaction. 
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About The Plasencia Group, Inc. 
Founded in 1993, The Plasencia Group is a national hospitality investment advisory firm with offices across the country.  In conjunction with its affiliates, Regent Street for distinctive hotels and resorts and Sun Hospitality Advisors for limited- and select-service properties, The Plasencia Group provides personalized investment opportunities and services to owners of hotels, resorts, and golf courses throughout the United States, Canada, and the Caribbean.   The Plasencia Group offers a full range of value-added solutions, including portfolio and large asset transactions, property valuation analyses, debt and equity placement, hotel development and  management advisory services, financial and strategic planning, and proprietary industry research.  Information available at www.TPGhotels.com.

About Premier Hotel Corporation
Premier Hotel Corporation is a leading professional hotel company manages properties in the Southeast, the Caribbean  and  Las Vegas.  Based in Atlanta, GA, Premier provides property management, asset management and development services throughout the United States and Canada for full service, limited service and extended stay hotels. www.premierhotel.com

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Contact:

Dennis Reed, Senior Vice President
The Plasencia Group/Southeast Region
(813) 932-1234

Karen Brand
Vice President, Marketing & Communications
The Plasencia Group, Inc.
4107 N. Himes Avenue, Tampa, FL 33607
203.202.4549 Cell  l  813.932.4321 Fax
kbrand@TPGhotels.com

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Also See: The Plasencia Group Arranges Sale of Premier Hilton Hotel in East Cleveland / November 2007
The Plasencia Group Advises on Sale of Hilton Garden Inn Cupertino (CA) / July 2007
The Plasencia Group Retained by Lane Hospitality for Investment Advisory Assignment / May 2007
The Plasencia Group, Inc. Announces New Hotel Debt Placement Division; Stephen Kindl Named Managing Director / November 2006
The Plasencia Group, Inc. Advises MeriStar Hospitality Corporation In the Sale of Seven Florida Assets / February 2006
The Plasencia Group Expands Sun Hospitality Advisors Division With San Francisco Office / January 2006
Plasencia Group, Inc. Offers Aggressive Lodging Investment Roadmap for 2006 / January 2006
The Plasencia Group, Inc. Advises Islandia Associates, LTD in Sale of Hyatt Regency Islandia Hotel / Jnauary 2006
The Plasencia Group, Inc. Advises Thayer Lodging Group on the Sale of Eight Properties to Pyramid Hotel Advisors, LLC Properties Combine Geographic Diversity, Performance and Growth Potential / July 2005
Robert C. O'Leary Named Vice President of the The Plasencia Group's Sun Hospitality Division / March 2005
The Plasencia Group Is Exclusive Marketing Advisor on Sale of Long Beach Hilton / January 2005
The Plasencia Group Appoints Brian K. Rodgers as Senior Associate, Western Region / Aug 2004
The Plasencia Group Appoints Stephen Kindl as Regional Vice President for the Northeast / July 2004
The Plasencia Group Advises on the Sale of the San Jose Wyndham / July 2004
The Plasencia Group Advises on the Sale of the Marriott Irvine, Orange County, California / June 2004
The Plasencia Group Appoints Eric M. Holtze as Director of Financial Analysis / June 2004
The Plasencia Group Launches Sunbelt Hospitality, Led by Robert Wiemer in Houston / March 2004
The Plasencia Group Advises on the Sale of Interest in the Don Cesar Beach Resort / December 2003
The Plasencia Group Advises on the Sale of the Hilton Garden Inn, Ybor City, Tampa / Sept 2003
The Plasencia Group Appoints Jessica L. Corcoran Director of Marketing and Business Development / Aug 2003


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