Hotel Online  Special Report


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 ZDirect and IQWare Inc. Sign Agreement to Private-Label
ZMail e-Marketing Sales System for IQWare Users
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IQWare’s Email Tools from ZMail Leverage Guest Data for Increased Revenue 

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Miami, Florida – November 10, 2005 – ZDirect, Inc., a top provider of solutions for travel and tourism in the emerging area of Internet-based dynamic content communication, today announced it signed an agreement to allow IQWare, Inc., a leading provider of hospitality technology, to private label ZDirect’s advanced e-Marketing technology solution, ZMailtm, for resale to clients.  IQWare will re-label the ZMail e-marketing system as IQWareMail®.  The system will be used by IQWare clients to increase revenue by leveraging guest information to develop robust CRM databases and create automated, targeted email campaigns and other opt-in communications. 

David Perkins, president of IQWare, Inc., said, “Every hotel has a wealth of guest data in its systems, our new ZMail-partnered IQWareMail solution will give IQWare’s clients the ability to use that information to generate increased revenue.  With the IQWareMail application fully integrated into IQWare’s PMS, properties can use the Internet to distribute newsletters, offer manager’s specials and provide other communications with embedded promotional rate-code links to let guests instantly reserve special rate offers.  This is a breakthrough; now for the first time properties can accurately reach specific guest segments with promotions and quantify their marketing ROI by tracking how much revenue is generated by each email.”  Perkins estimates the new e-marketing solution will prove so effective that a majority of IQWare clients will adopt IQWareMail within the next 24 months. 

IQWareMail powered by ZMail, will also allow IQWare customers to quickly fill rooms during times of low occupancy by easily emailing promotions to previous customers who have traveled to the property during similar periods.  The system automatically excludes existing reservation holders allowing for aggressive pricing that will motivate unreserved guests to book immediately without cannibalizing existing rates. This places "heads on beds" quickly at minimal expense, with significant ROI for the property.

Hayes Thomas, president of ZDirect, parent company of ZMail said, “By partnering with ZMail, IQWare is providing its hotel, condo-hotel, resort and timeshare clients with a way to increase their bottom line by generating new revenue while eliminating traditional marketing costs through effective electronic marketing.  ZMail is a suite of ASP tools that automates a company’s entire electronic marketing effort by bolting on to their existing technology to utilize guest information for targeted e-sales campaigns.  ZMail makes all of an organization’s data actionable.  Above all, it enables operators to measure the financial return on their marketing investments.” 

ZMail is a cost effective, hosted enterprise-wide email solution that uses expert system principles to collect and integrate guest data from separate sources and convert it into actionable information for intelligent marketing communications and guest services.  IQWare, Inc. will use ZMail’s patent-pending guest profiling process to integrate with IQWare property management and other systems to collect and analyze guest data and send tightly targeted e-campaigns to opt-in recipients using parameters that are easily set up in advance and scripted in part by the guests themselves.  The private-labeled IQWareMail system will build a comprehensive database and use the information to create dynamic content for each ongoing email campaign.  “Everyone talks about using technology to generate revenue; IQWare is now able to do this and quantify the return on technology investment,” said IQWare’s President, Dave Perkins. 

About ZDirect, Inc.
ZMail’s parent company, ZDirect, Inc. (www.zdirect.com), based in Miami, Florida, is the preeminent provider of solutions for the travel and tourism industry in Internet and electronic marketing.  The company takes email technology to a new level of effectiveness by giving clients a more powerful way to impact relationships with customers.  With its patent-pending technology and expertise, ZDirect enables companies to send highly targeted, relevant emails to their permission-based, opt-in subscriber list.  The result is new revenue captured, stronger customer loyalty, an expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.  ZDirect maintains offices in Miami, Florida, Myrtle Beach, and Ottawa, Ontario, Canada. For more information please visit www.zdirect.com or contact Charles McBride, at cmcbride@zdirect.com, Bob Fill at bfill@zdirect.com, or call 843-839-3100.

About IQWare
Since 1984 IQWARE has been simplifying human interaction with digital information thereby enabling hospitality companies to manage their facilities and improve the way their people work. Our extensive suite of global hospitality management solutions provides cost-effective superior technology and longevity in a product suite customized to meet the unique and diversified needs of individual properties. Our singular focus to the hospitality market combined with our dedication and devotion to the ongoing development and service of IQWARE software and hardware solutions ensure consistent success and long-term returns. IQWARE maintains offices in Deerfield Beach Florida, Denver, and Montreal, Canada. For more information please visit www.iqwareinc.com or contact John Denver, at jdenver@iqwareinc.com or Edwin Hortet at ehortet@iqwareinc.com,or call 1-877-698-5151 ext.28

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Contact:

ZDirect, Inc.
Charles McBride 
Email: cmcbride@zdirect.com
2102 Cromley Circle, Ste C
Myrtle Beach, SC  29577
Toll Free:  888.ZMAIL.4U  (888-961-4548)
Phone: 843-839-3100

Bob Fill
Email: bobf@zdirect.com
2102 Cromley Circle, Ste C
Myrtle Beach, SC 29577
Toll Free:  888.ZMAIL.4U  (888-961-4548)
Phone: 843-839-3100

Hayes Thomas
Email: hayest@zdirect.com
1920 E. Hallandale Beach Blvd, Penthouse 1 
Hallandale Beach, FL  33009
Toll Free:  888.ZMAIL.4U  (888-961-4548)
http://www.ZDirect.com

IQWare Inc. 
John Denver
Email: jdenver@iqwareinc.com
International Headquarters
600 W. Hillsboro Blvd. Ste. 201
Deerfield Beach, FL  33441
Toll Free: 877-698-5151
http://www.iqwareinc.com

IQWARE Inc.
Edwin Hortet
E-Mail: ehortet@iqwareinc.com
International Headquarters
600 W. Hillsboro Blvd. Suite 201
Deerfield Beach, FL 33441
Toll Free: 1-877-698-5151 ext.28
http://www.iqwareinc.com

Media Contact: ZDirect
Julie Keyser-Squires
Softscribe Inc.
Phone: 404-256-5512
Email: julie@softscribeinc.com
www.softscribeinc.com
 

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Also See: The Breakers Resort Boosts Email Promotion Response 300% by Targeting Personal Interests with ZMail / November 2005
ZMail Tapped by Intellistrand to Grow Customer Base in 19 Major Metro Areas; Top intelligent email provider, ZDirect, turns ‘C’ lists into ‘A’ lists, ensures delivery, grows quality customer databases / August 2005
ZMail Used by Myrtle Beach National Company to Consolidate Multiple Guest Databases, Strengthen Repeat Business with Cost-effective Expert Email Solution / August 2005
PMS Vendor Gains Edge with ZDirect Expert Email Solution / June 2005
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