ZMail e-Marketing Sales System for IQWare Users
IQWare’s Email Tools from ZMail Leverage Guest Data for Increased Revenue
Miami, Florida – November 10, 2005 – ZDirect, Inc., a top provider of solutions for travel and tourism in the emerging area of Internet-based dynamic content communication, today announced it signed an agreement to allow IQWare, Inc., a leading provider of hospitality technology, to private label ZDirect’s advanced e-Marketing technology solution, ZMailtm, for resale to clients. IQWare will re-label the ZMail e-marketing system as IQWareMail®. The system will be used by IQWare clients to increase revenue by leveraging guest information to develop robust CRM databases and create automated, targeted email campaigns and other opt-in communications.
David Perkins, president of IQWare, Inc., said, “Every hotel has a wealth of guest data in its systems, our new ZMail-partnered IQWareMail solution will give IQWare’s clients the ability to use that information to generate increased revenue. With the IQWareMail application fully integrated into IQWare’s PMS, properties can use the Internet to distribute newsletters, offer manager’s specials and provide other communications with embedded promotional rate-code links to let guests instantly reserve special rate offers. This is a breakthrough; now for the first time properties can accurately reach specific guest segments with promotions and quantify their marketing ROI by tracking how much revenue is generated by each email.” Perkins estimates the new e-marketing solution will prove so effective that a majority of IQWare clients will adopt IQWareMail within the next 24 months.
IQWareMail powered by ZMail, will also allow IQWare customers to quickly fill rooms during times of low occupancy by easily emailing promotions to previous customers who have traveled to the property during similar periods. The system automatically excludes existing reservation holders allowing for aggressive pricing that will motivate unreserved guests to book immediately without cannibalizing existing rates. This places "heads on beds" quickly at minimal expense, with significant ROI for the property.
Hayes Thomas, president of ZDirect, parent company of ZMail said, “By partnering with ZMail, IQWare is providing its hotel, condo-hotel, resort and timeshare clients with a way to increase their bottom line by generating new revenue while eliminating traditional marketing costs through effective electronic marketing. ZMail is a suite of ASP tools that automates a company’s entire electronic marketing effort by bolting on to their existing technology to utilize guest information for targeted e-sales campaigns. ZMail makes all of an organization’s data actionable. Above all, it enables operators to measure the financial return on their marketing investments.”
ZMail is a cost effective, hosted enterprise-wide email solution that uses expert system principles to collect and integrate guest data from separate sources and convert it into actionable information for intelligent marketing communications and guest services. IQWare, Inc. will use ZMail’s patent-pending guest profiling process to integrate with IQWare property management and other systems to collect and analyze guest data and send tightly targeted e-campaigns to opt-in recipients using parameters that are easily set up in advance and scripted in part by the guests themselves. The private-labeled IQWareMail system will build a comprehensive database and use the information to create dynamic content for each ongoing email campaign. “Everyone talks about using technology to generate revenue; IQWare is now able to do this and quantify the return on technology investment,” said IQWare’s President, Dave Perkins.
About ZDirect, Inc.
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|ZMail Used by Myrtle Beach National Company to Consolidate Multiple Guest Databases, Strengthen Repeat Business with Cost-effective Expert Email Solution / August 2005|
|PMS Vendor Gains Edge with ZDirect Expert Email Solution / June 2005|