Hotel Online  Special Report

.

MSI Launches Web-Booking Engine at HITEC
.
To increase property revenues and attract a new online customer base for hotels, 
MSI now offers the ability for travelers to make reservations direct via a hotel’s Web site
Visit Booth No. 1015
at HITEC for details

PHOENIX — JUNE 19, 2006 — According to industry research firm PhocusWright, one third of all travel purchases are presently made online and that number will continue to grow at a rate of 30 percent each year. To help hotels increase reservations bookings online, Multi-Systems Inc., a leading supplier of property-management and integrated operations/marketing technologies for the lodging industry, will debut its Web-booking engine at HITEC in Booth No. 1015

“MSI is bringing the power of the Internet to our hotel customers by giving them the ability to capture online reservations directly on their Web sites—and with real time inventory control,” said Rick Munson, MSI President. “This new Internet utility is highly intuitive for travelers, allowing them to make room reservations from virtually anywhere with just a click.  Not only will this drive immediate revenues directly to a hotel’s bottom line, additionally, it will drive a new group of online shoppers creating a new customer base.”

MSI’s Web-booking engine will enable hotels to accept reservation transactions in real-time when interfaced with its Windows-based WinPM property-management system. Increasing property-direct reservations reduces the need for a hotel to use third-party distributors or wholesalers, and also adds perceived value to the guest because he or she is informed of the hotel’s cancellation policies.  The Web-booking engine also eliminates the need for the customer to prepay and avoids snags with cancellation or change-date policies. 

"While it’s reported that online channels will generate 60 percent of U.S. travel bookings by 2008, direct bookings through a destination’s proprietary Web-site still is imperative,” Munson said. “A hotel’s own Web site is its lowest-cost, highest-return distribution channel. More importantly, having the ability to capture a guest’s email address through the PMS at the time the reservation is made will help improve pre-stay and post-stay communications with guests, thus supplementing or initiating a hotel’s e-marketing campaign.”

Simple, Fast and Efficient

When booking an online reservation using the MSI Web-booking utility, a traveler is instructed to click on the “Book a Reservation” link on the hotel Web site. The user may have up to four choices with regard to the type of reservation booking that can be selected:  Individual Booking, Corporate Booking, Group Booking, and Group Inquiry (not all hotels will offer every option).  Once the selection has been made, a listing of available room types will be displayed on the web page.  The guest may then choose the room type desired, based on the description and the rate offered, by clicking the ‘Book Now’ button indicated for that room type.

“MSI’s Web-booking engine will enable hotels to display rates that are specified in WinPM by each hotel,” said Mark Houser, MSI Chief Information Officer. “The system also displays average daily rates – in case there are rate changes during the stay dates specified by the guest – and the total stay rate for all nights of the requested stay. “

Houser explained that when making an “individual booking,” once a room type and rate is selected, a Reservation Details page is displayed to confirm the guest’s requested stay information.  This page will display the nightly rate for each date of the stay, instead of an “Average” rate.  The Reservation Details page will confirm/display the hotel’s Cancellation Policy, and a tax disclaimer. The guest will click Continue to proceed to completing the reservation.

“Once the Finish button has been selected, if all entered reservation information is valid, a Reservation Confirmation will display to confirm the reservation,” Houser said. “It’s a very simplistic, fast and efficient system for any individual looking to make a reservation direct with the hotel.”

The Confirmation number provided to the guest will be the same confirmation number that is  used in the hotel WinPM system, Houser said. The guest will be able to use the confirmation number at check-in; no cross-reference from another source will be needed to retrieve the reservation in the WinPM system.

An existing reservation may be cancelled via the MSI Web Booking Engine.  Informing guests of a hotel’s cancellation policies – and making the cancellation process possible online – adds value because the customer is better informed and therefore is more comfortable with the online booking process.

“In addition to all the guest-service benefits, MSI’s Web-booking engine enables hotels to apply yield management strategies at any given time,” Houser said. “The moment market demand changes, a hotel has the ability to make adjustments in rates to maximize revenues. Because the system is interfaced with WinPM, inventory is updated immediately, and the hotel is informed instantly of existing availability. 

“This new booking process substantiates MSI’s dedication to delivering solutions that increase operational efficiency for our customers and enhance the overall experience for the guest – from making the initial online booking to streamlining the guest check-out process,” he said.

For more information on using MSI’s Web-booking engine for booking corporate or group business, visit MSI at HITEC in Booth No. 1015. To pre-schedule an appointment at HITEC, call Bridget Oliva at 800-331-7890.

About MSI
Founded in 1990, MSI (Multi-Systems, Inc.) is a leading supplier of hotel technology and property management systems. MSI empowers the lodging industry, through great people, superior service and innovative technology.  With an installed customer base of close to 3,000 hotels and resorts throughout North America, MSI is one of the largest providers of fully integrated property management, sales, marketing & catering, point of sale, centralized corporate services, and wireless PM systems. MSI specializes in "total system solutions" for management companies and hotel chains by providing central reservation and property system integration. Its customer support team has been recognized as the industry leader and is the key to the success of MSI’s products and services.  For additional information about MSI’s technology solutions, please contact Bridget Oliva at 800-331-7890 or info@msisolutions.com.  For more information on MSI, visit www.msisolutions.com.

 

Contact:


Barb Worcester
President/Principal
PRPro
Tel: (440) 930-5770
barbw@prproconsulting.com
.
Bridget Oliva
VP New Business Development & Marketing
MSI
   Tel:   (602) 870-4200
    Toll Free:  (800) 331-7890
Bridget.Oliva@msisolutions.com

 
Also See: MSI Celebrates 15 Years of Hospitality Service; Leading provider of property-management and integrated operations/marketing technologies reflects on growth and industry success; Company achieves more than 2,800 hotel installs and business partnerships with leading hotel companies / June 2006
Pegasus Scottsdale Data Center Becomes Hosting Facility for MSI’s Web-based Solutions / June 2006
MSI’s NovaPlus Wins Continued Acceptance,  Best Western Two-Way Interface to be Deployed / May 2006
Hospitality International Selects MSI As Preferred PMS Partner / May 2006
Peppertree Inns & Suites Reap the Benefits of MSI Two-way Interface; Best Western member properties maximize room revenue via two-way CRS rate-tiering feature / February 2006
MSI Announces Management Promotions - Sales and service capabilities further enhanced as MSI anticipates a year of unprecedented success / February 2006
MSI’s WinPM to Become the First-Ever ‘Brand Standard’ PMS Platform for Hawthorn Suites Hotels / January 2006
MSI, Pegasus Agree to Develop Interface Between PMS, CRS; Interface will include rate update and client file information that will allow hoteliers to manage rates and customer data from one system / November 2005
Multi-Systems Inc. Purchases PMSs from Pegasus Solutions Inc.; Acquisition brings more than 450 Best Western properties to MSI’s growing portfolio / October 2005
To Improve PMS Interface Consistency, MSI Joins HTNG’s ‘Distribution Solution Workgroup’ / October 2005
AmeriSuites Upgrades to MSI’s WinPM / September 2005
MSI, Best Western Two-Way CRS Interface Installations Building Momentum / August 2005
Levi to Solidify Infrastructure, Customer Integration at MSI; Leor Levi joins Multi-Systems Inc. as Director of Information Technology / August 2005
Ted Warring to Spearhead Ongoing Technical Development at MSI; Promoted to ‘Chief Scientist,’ Warring Will Direct Future Products for MSI / Aug 2005
Marc Voirol to Lead MSI’s Proactive Account Management Team / Aug 2005
MSI’s Longevity, Success Paves Way for Internal Growth, Executive Promotions / May 2005
USFS Selects MSI As Exclusive PMS Provider For Hawthorn Suites Hotels; Extended-stay hotels joining the US Franchise Systems family will be required to install WinPM / May 2005
MSI Is On The Move; Hospitality Technology Provider Plants New Roots to Prepare for Future Growth, Expansion of Products, and Larger Customer Assistance Center / April 2005
Check-in to Check Out - The MSI WinPM Wireless Hand-held Solution / April 2002 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.