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2005 Wisconsin Lodging Conference to be Held
in Milwaukee, October 24-25th
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Four Points by Sheraton Milwaukee Airport to Host Annual WIA Conference
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Milwaukee, WI (October 17, 2005) – The Wisconsin Innkeepers Association (WIA) will host the 2005 Wisconsin Lodging Conference & Trade Show, October 24-25th at the Four Points by Sheraton Milwaukee Airport. The WIA is state’s largest lodging association and the 4th largest state lodging association in the country. This annual conference historically draws over 300 participants and is the largest gathering of Wisconsin lodging owners and operators. 

This year’s conference features 75 vendors on the trade show floor and multiple sessions on current industry trends. Seminars this year address generational advertising for maximum results, cost reduction ideas, Internet marketing strategies, how to increase customer loyalty and more. 

Speakers and featured guests this year include: Pedro Mandoki, 2005 Chairman of the Board for AH&LA (American Hotel & Lodging Association); Steve Marcus, Chairman, President & CEO of Marcus Corporation; and Jim Holperin, Wisconsin Department of Tourism Secretary; among others. 

The registration rate for WIA Members is $195 and $275 for non-members. This rate includes all conference meals and admission to all conference functions and the trade show. To register or for more information, please contact the WIA Office at 262/782-2851. 

Registrations may also be made securely online at www.WisconsinLodging.info - click on the WIA logo at the bottom of the page and then go to WIA Events – Register Online. 

The Wisconsin Innkeepers Association (WIA) represents over 1,100 hotels, motels, resorts, inns, hotel condos, and bed & breakfasts throughout Wisconsin. Established in 1896, the WIA provides marketing, education, legislative, and information services to Wisconsin’s lodging industry. 

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Contact:

Wisconsin Innkeepers Association 
1025 South Moorland Road Suite 200 
Brookfield, WI 53005 
262/782-2851 
www.WisconsinLodging.info 

Trisha A. Pugal
President & CEO
pugal@lodging-wi.com

Beth Roncke
Director of Communications
communications@lodging-wi.com

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Also See: Dan Dick, CHA GM of the Tundra Lodge Resort & Waterpark, Green Bay, Awarded 2004 Wisconsin Innkeeper of the Year / November 2004
The Wisconsin Innkeepers Association Creates Web Site for the Traveling Public Featuring Its 1,000+ Lodging Members / September 2005

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