| LANSING, Mich., April
2005 — The new seventh edition of “Managing Front Office Operations,” published
by the Educational Institute of the American Hotel & Lodging Association,
reflects the increasing role of technology in front office operations.
This best-selling textbook provides an in-depth look at management of the
front office and how this department interacts with other hotel departments
to create a memorable guest experience.
Authors Michael L. Kasavana, Ph.D., of Michigan State University, and Richard M. Brooks, CHA, of The TWE Group, Inc., address the importance of technology to front desk management with a new section on e-commerce and a chapter-length appendix on basic Internet concepts. There is also a new appendix outlining strategies and action steps for what to do when technology fails and staff members must fall back on manual operations. Fourteen new case studies, new exhibits, and updated content in every chapter ensure that readers receive the most up-to-date information about this vital area of hospitality operations. “Managing Front Office Operations” is available for $53.95 for AH&LA members and $66.95 for nonmembers. To order, call 800-752-4567 or 517-372-8800 (outside the U.S. and Canada, call 407-999-8100). Or visit www.ei-ahla.org and order through EI’s online shopping cart. Academic customers, please call 800-344-4381 for information and review copies.
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