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to Destination Management Issues |
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LANSING, Mich., February
2005 � A ground-breaking new book published by the Educational Institute
of the American Hotel & Lodging Association under the sponsorship of
the International Association of Convention and Visitor Bureaus (IACVB)
provides a wealth of must-have information for tourism professionals.
�Fundamentals of Destination Management and Marketing� offers professional
insights into key issues related to the successful operation of destination
management organizations, as well as international perspectives from the
United Kingdom, Canada, and Mexico. Topics include services, sales, marketing,
research and performance measurement, communications, product development,
technology, human resources, member care, finance, governance, and alliances.
"This comprehensive guide covers the important functions of the contemporary convention and visitor bureau and will be indispensable for CVBs, chambers of commerce, tourism organizations and hospitality education programs," said IACVB President and CEO Michael Gehrisch. "There is something for everybody in this textbook � from the student and industry neophyte to the seasoned industry professional." Edited by Rich Harrill, Ph.D., director of the Institute for Tourism Research at the University of South Carolina, �Fundamentals of Destination Management and Marketing� features the contributions of several internationally-recognized destination management experts. They include:
Established in 1953 as a nonprofit educational foundation of the American Hotel & Lodging Association, the Educational Institute�s mission is to support AH&LA by becoming the preferred provider to the lodging industry, hospitality schools, and related hospitality industries both domestically and internationally by developing and providing quality resources to train, educate, and certify hospitality professionals. |
Contact:
Elizabeth Johnson Academic and Allied Marketing Manager 517-318-2359 [email protected] www.ei-ahla.org |