Hotel Online  Special Report

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Worldwide Electronic Room Nights Increase Over
7% in 2004;  Average Daily Rate from
Electronic Channels Up More Than 6%
Chicago (April 7, 2005) - TravelCLICK's 2004 year-end eMonitor results show that worldwide electronic room nights increased 7.5% for the Global Distribution Systems (GDS) and Internet combined. This year-over-year growth was fueled by a 10.6% increase in Internet room nights made through third-party websites powered by either Pegasus or the GDS. 

The Average Daily Rate (ADR) from electronic channels also showed an increase, as ADR was up 6.9% over 2003. 

eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK's eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions.

Travel Agent Component 

Travel agent bookings remained the dominant source of GDS and Pegasus hotel e-business, representing 80.6% of total room nights for 2004. The travel agent component of GDS bookings had a 6.6% increase in ADR versus 2003 as travel agents continued to be a key source of higher rate business for hotels. The average rate for room nights booked through travel agents was 31.2% higher than the average rate for room nights booked via the Internet. 

"The percentage growth of travel agent GDS hotel bookings throughout 2004 once again confirms the relevance of this channel," said John Hach, vice president and product manager of emarketing products for TravelCLICK. "Throughout the entire year, the GDS channel consistently outperformed what many sources projected for both room nights and ADR, while the third-party channels saw a significant decrease in room nights in the fourth quarter."

Internet Component 

Internet (consumer online) room nights for 2004 displayed a 10.6% growth compared to 2003 and ADR was up 10.2% over 2003. This led to a 21.9% increase in revenue for 2004. 

Fourth Quarter 2004

 
Room Nights
% Growth
ADR
% Growth
Total GDS and Pegasus Hotel e-Commerce
26,723,597
1.8%
$132.09
8.6%
Travel Agent Component
22,348,697
5.7%
$138.07
7.3%
Consumer Internet Component
4,374,900
-14.0%
$101.53
9.9%

Full-Year 2004

 
Room Nights
% Growth
ADR
% Growth
Total GDS and Pegasus Hotel e-Commerce
114,381,709
7.5%
$126.03
6.9%
Travel Agent Component
92,172,342
5.7%
$132.13
6.6%
Consumer Internet Component
22,209,367
10.6%
$100.73
10.2%

GDS Performance by Market Segment – Full-Year 2004 

Results by industry market segment are shown below for GDS bookings only. All four segments had an increase in both room nights and ADR compared to 2003. 
 

Market Segment
Room Nights
% Growth
ADR
% Growth
Luxury
2,513,475
15.9%
$310.64
7.0%
Upscale
33,577,310
3.4%
$154.01
6.4%
Mid-Scale
39,588,218
6.3%
$101.15
5.3%
Economy
7,501,869
1.9%
$70.78
3.9%

Top Destination Markets – Full-Year 2004 

The top five worldwide destination markets in room nights for total GDS and Pegasus third-party powered websites, in order, were: 
 

Top Destination Markets 
Room Nights
% Growth
ADR
% Growth
New York
5,064,024
6.1%
$208.76
8.8%
Los Angeles
4,021,893
2.7%
$128.41
5.7%
Washington/Baltimore
3,611,519
4.0%
$145.88
7.5%
San Francisco/Oakland/San Jose
3,562,617
4.9%
$134.30
-0.5%
London
2,958,576
18.2%
$233.23
13.5%

To receive a free listing of the top 50 cities worldwide in electronic bookings for 2004, please e-mail emonitor@travelclick.net. Up-to-date GDS hotel booking summaries by individual local market are always available on TravelCLICK's website at www.travelclick.net

About TravelCLICK TravelCLICK is the leading provider of solutions that help hotels and other travel industry suppliers maximize profits from electronic distribution channels. The company’s iHotelier booking engine platform and website marketing programs enable hotels to better execute strategies that increase business into their own websites. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information, and the company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents and consumers when they are booking travel. 

Established in 1996 and headquartered in Chicago, TravelCLICK has over 8,000 customers in more than 140 countries.

 

 
Contact:

TravelCLICK
Marie Cabo, Marketing
847.585.5279
mcabo@travelclick.net
www.travelclick.net



 
Also See: Major Hotel Chains Grow Internet Reservations Over 22% in 2004; Brand Websites Increase Volume of Reservations Over 31% / April 2005
Major Hotel Chains Grew Internet Reservations by 24% 2004 YTD; TravelCLICK Reports eTRAK Results from 30 Leading Brands / January 2005
TravelCLICK Launches ChannelManager in Europe; Increased Channel Support Enables Customers To Improve Their Online Revenue Stream / December 2004
TravelCLICK Appoints Jan Tissera President, TravelCLICK International / December 2004
Top 10 European Destination Markets Based on Electronic Room Nights During 3rd Qtr of 2004; Electronic Room Nights Up 10% for European Hotels / December 2004
The Top 10 Asia-Pacific Destination Markets for Total GDS Room Nights in Asia-Pacific in 2004 Q3; Electronic Room Nights Up 19.5% / November 2004
Worldwide Electronic Hotel Bookings Increase 5% in Third Quarter / November 2004
Electronic Hotel Bookings for Asia-Pacific Up 71.8% in Q2; The Top 10 Destination Asia-Pacific Markets Based on Electronic Room Night Bookings During the 2nd Quarter of 2004 / October 2004
Major Hotel Chains Grew Internet Reservations by 28% in First Half of 2004 TravelCLICK Reports eTRAK Results from 30 Leading Brands / October 2004
TravelCLICK Reports Second Quarter 2004 Electronic Hotel Bookings Increase of Over 10%; Hotel Revenue from Electronic Channels Up by More than 17% / September 2004
TravelCLICK Expands Commitment to iHotelier / August 2004
The Alexander, Miami Beach, Selects TravelCLICK as Electronic Distribution Partner / July 2004
JM Hoteles Selects TravelCLICK as Electronic Distribution Partner / July 2004
The Top 10 European Destination Markets for Total GDS Room Nights in 2004 Q1; Electronic Room Nights Grew 16.2% According to TravelCLICK / May 2004
The Top 10 Asia-Pacific Destination Markets for Total GDS Room Nights in Asia-Pacific in 2004 Q1; 
Electronic Room Nights Grew 26% According to TravelCLICK  / May 2004
TravelCLICK Reports 9.5% Increase in Electronic Hotel Room Nights Worldwide in Q1; Surprisingly, Hotel Revenue from Travel Agents Increased by 13.3% Year-over-year / eMonitor Results / May 2004
TravelCLICK Reports 6.3% Increase in Electronic Hotel Room Nights Worldwide in Q4; Travel Agent Bookings Represent 40% Higher ADR than Consumer Internet Channel / eMonitor Results / February 2004
Major Hotel Chains Grew Internet Reservations by 34% in 2003; TravelCLICK Reports eTRAK Results from 30 Leading Brands / March 2004
TravelCLICK Names Mandarin Oriental Hyde Park, London E-Marketer of the Year / January 2004
Electronic Bookings Up 10.5% in Q3 for Hotels Worldwide; Consumer Internet Component up 51.6% / eMonitor Results / November 2003
Brand Sites Produce 67% of all Major Hotel Chain Internet Reservations / eTRAK Results / October 2003
Hotwire.com Joins TravelCLICK's Consumer Media Network / October 2003
Travel Agents Still Rely on GDS for Hotel Selection; 83% of GDS Terminals Receive Text Messaging/Advertising / Ray Cohen / October 2003
Hilton International Selects TravelCLICK’s RateVIEW / September 2003
TravelCLICK Clients Report High Satisfaction with RateVIEW On-Demand Rate Comparison Tool; Over 1400 Hotels Worldwide Utilize RateVIEW / August 2003
TravelCLICK Interactive Combines With iHotelier / June 2003
TravelCLICK Gives NYU Investment Conference Attendees Real-Time View of Their Properties’ Electronic Distribution Performance / May 2003
Worldwide Hotel Electronic Bookings Up 4.6% in Q1; TravelCLICK’s eMonitor Now Includes Third Party Internet Bookings from Pegasus / TravelCLICK eMonitor / May 2003
TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War - Company Issues Tips to Hotels: Don't Stay Quiet / April 2003
Strategic Hotel Capital Endorses TravelCLICK Products / April 2003
Cornell’s Center for Hospitality Research Partners with TravelCLICK to Help Hoteliers Improve Revenue Management Strategies / April 2003
Hotels Experienced Considerable Growth in Room Nights Booked Electronically Through the Global Distribution Systems in Q4; Luxury Segment Room Nights Booked Electronically Grow 21% / TravelCLICK eMonitor / Feb 2003
Electronic Bookings for Worldwide Hotel Industry Show Improvement - TravelCLICK Issues Third Quarter eMonitor / November 2002
Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002
Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002
Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002


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