Hotel Online  Special Report

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Worldwide Electronic Hotel Bookings
Increase 5% in Third Quarter
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Hotel revenue from electronic channels up more than 12%
Chicago (November 29, 2004) - TravelCLICK's eMonitor results for the third quarter of 2004 show that worldwide electronic hotel bookings were up 4.7% for the Global Distribution Systems (GDS) and Internet combined. Hotel revenue from the electronic channels also increased 12.1% as the Average Daily Rate (ADR) rose 6% over the same period last year. 

Hotel room nights booked electronically through the Global Distribution Systems (GDS) and key Internet sites were also up 5.8% versus the same period last year. 

Electronic room nights year-to-date through the third quarter increased by 8.8% from the same time period last year, revenue was up 15.4%, and ADR increased by 6%. Average length of stay for the 2004 year-to-date period was 2.12 nights, slightly higher than last year's 2.10 nights. 

eMonitor results are compiled from TravelCLICK's comprehensive database, which is the exclusive source of hotel industry electronic distribution data from the Amadeus, Galileo, Sabre, and Worldspan GDS. TravelCLICK's eMonitor also includes hotel bookings made through third-party travel Internet websites powered by Pegasus Solutions. 

Travel Agent Component 

Travel agent bookings remained the dominant source of GDS and Pegasus hotel e-business, representing 77.4% of total room nights. The travel agent component of GDS bookings had a 6.2% increase in ADR versus the third quarter of 2003. Travel agents continued to be a key source of higher rate business for hotels. The average rate for room nights booked through travel agents was 31.6% higher than the average rate for room nights booked via the Internet. 

On a year-to-date basis, travel agent hotel bookings via the GDS were up 7.7% from the same period in 2003. 

Internet Component 

Internet (consumer online) room nights displayed growth of 9.8% above the third quarter of 2003. ADR was up for GDS-powered and Pegasus Internet bookings by 6.3% compared to the prior year. 

Year to date, the Internet component displayed a 13.3% growth in room nights compared to the first nine months of 2003. ADR was up 6.8%, which led to a 21% increase in revenue for 2004 year-to-date through the third quarter. 

"Contributing to the increase in electronic bookings worldwide, was the luxury hotel market with nearly an 11% growth in room nights. The third quarter results also once again demonstrated the booking strength of the GDS channel, which continues to outperform expectations in terms of year-over-year percentage growth and ADR," said John Hach, vice president and product manager of e-marketing products for TravelCLICK. 

Third Quarter 2004

 
Room Nights
% Growth
ADR
% Growth
Total GDS and Pegasus Hotel e-Commerce
30,126,241
5.8%
$123.13
6.0%
Travel Agent Component
23,313,211
4.6%
$130.21
6.2%
Consumer Internet Component
6,813,030
9.8%
$98.92
6.3%

2004 Year-to-Date

 
Room Nights
% Growth
ADR
% Growth
Total GDS and Pegasus Hotel e-Commerce
87,257,679
8.8%
$123.63
6.0%
Travel Agent Component
74,767,517
8.1%
$127.95
6.1%
Consumer Internet Component
12,490,162
13.3%
$97.77
6.8%

GDS Performance by Market Segment

Results for the third quarter of 2004 by industry market segment are shown below for GDS bookings only. The luxury, upscale and mid-scale segments all had an increase in both room nights and ADR compared to last year, while the economy segment had a slight decrease in room nights but an increase in ADR versus last year. 

Third Quarter 2004

Market Segment
Room Nights
% Growth
ADR
% Growth
Luxury
648,318
10.9%
$304.76
7.0%
Upscale
8,383,758
0.3%
$151.48
6.5%
Mid-Scale
10,242,699
5.2%
$100.89
4.9%
Economy
2,107,803
-0.3%
$73.03
3.9%

Top Destination Markets

The top five worldwide destination markets for total GDS-powered and Pegasus third-party web room nights during the third quarter of 2004 were: 

Third Quarter 2004

Top Destination Markets 
Room Nights
% Growth
ADR
% Growth
New York
1,249,015
2.9%
$200.21
8.9%
Los Angeles
1,029,000
2.0%
$130.03
6.4%
San Francisco/Oakland/San Jose
936,403
3.6%
$134.60
0.1%
Washington/Baltimore
923,284
1.7%
$143.27
7.4%
Chicago
774,849
-0.9%
$129.44
2.9%

To receive a free listing of third quarter results by top 50 cities worldwide in electronic bookings, please e-mail emonitor@travelclick.net. Up-to-date GDS hotel booking summaries by individual local market are always available for downloading on TravelCLICK's website at www.travelclick.net. 

About TravelCLICK TravelCLICK (www.travelclick.net) is the leading provider of solutions that help hotels and other travel industry suppliers maximize profits from electronic distribution channels. The company’s iHotelier booking engine platform and website marketing programs enable hotels to better execute strategies that increase business into their own websites. TravelCLICK's competitive benchmarking reports provide hotels with price and booking performance information, and the company's exclusive electronic marketing networks allow hotels and other travel related suppliers to target promotional messages to specific travel agents and consumers when they are booking travel. 

Established in 1996 and headquartered in the Chicago area, TravelCLICK has over 7500 customers in more than 140 countries around the world.

 

 
Contact:

TravelCLICK
Marie Cabo, Marketing
847.585.5279
mcabo@travelclick.net
www.travelclick.net



 
Also See: Electronic Hotel Bookings for Asia-Pacific Up 71.8% in Q2; The Top 10 Destination Asia-Pacific Markets Based on Electronic Room Night Bookings During the 2nd Quarter of 2004 / October 2004
Major Hotel Chains Grew Internet Reservations by 28% in First Half of 2004 TravelCLICK Reports eTRAK Results from 30 Leading Brands / October 2004
TravelCLICK Reports Second Quarter 2004 Electronic Hotel Bookings Increase of Over 10%; Hotel Revenue from Electronic Channels Up by More than 17% / September 2004
TravelCLICK Expands Commitment to iHotelier / August 2004
The Alexander, Miami Beach, Selects TravelCLICK as Electronic Distribution Partner / July 2004
JM Hoteles Selects TravelCLICK as Electronic Distribution Partner / July 2004
The Top 10 European Destination Markets for Total GDS Room Nights in 2004 Q1; Electronic Room Nights Grew 16.2% According to TravelCLICK / May 2004
The Top 10 Asia-Pacific Destination Markets for Total GDS Room Nights in Asia-Pacific in 2004 Q1; 
Electronic Room Nights Grew 26% According to TravelCLICK  / May 2004
TravelCLICK Reports 9.5% Increase in Electronic Hotel Room Nights Worldwide in Q1; Surprisingly, Hotel Revenue from Travel Agents Increased by 13.3% Year-over-year / eMonitor Results / May 2004
TravelCLICK Reports 6.3% Increase in Electronic Hotel Room Nights Worldwide in Q4; Travel Agent Bookings Represent 40% Higher ADR than Consumer Internet Channel / eMonitor Results / February 2004
Major Hotel Chains Grew Internet Reservations by 34% in 2003; TravelCLICK Reports eTRAK Results from 30 Leading Brands / March 2004
TravelCLICK Names Mandarin Oriental Hyde Park, London E-Marketer of the Year / January 2004
Electronic Bookings Up 10.5% in Q3 for Hotels Worldwide; Consumer Internet Component up 51.6% / eMonitor Results / November 2003
Brand Sites Produce 67% of all Major Hotel Chain Internet Reservations / eTRAK Results / October 2003
Hotwire.com Joins TravelCLICK's Consumer Media Network / October 2003
Travel Agents Still Rely on GDS for Hotel Selection; 83% of GDS Terminals Receive Text Messaging/Advertising / Ray Cohen / October 2003
Hilton International Selects TravelCLICK’s RateVIEW / September 2003
TravelCLICK Clients Report High Satisfaction with RateVIEW On-Demand Rate Comparison Tool; Over 1400 Hotels Worldwide Utilize RateVIEW / August 2003
TravelCLICK Interactive Combines With iHotelier / June 2003
TravelCLICK Gives NYU Investment Conference Attendees Real-Time View of Their Properties’ Electronic Distribution Performance / May 2003
Worldwide Hotel Electronic Bookings Up 4.6% in Q1; TravelCLICK’s eMonitor Now Includes Third Party Internet Bookings from Pegasus / TravelCLICK eMonitor / May 2003
TravelCLICK Reports Recovery for Hotel Bookings on Internet and GDS since Onset of Iraq War - Company Issues Tips to Hotels: Don't Stay Quiet / April 2003
Strategic Hotel Capital Endorses TravelCLICK Products / April 2003
Cornell’s Center for Hospitality Research Partners with TravelCLICK to Help Hoteliers Improve Revenue Management Strategies / April 2003
Hotels Experienced Considerable Growth in Room Nights Booked Electronically Through the Global Distribution Systems in Q4; Luxury Segment Room Nights Booked Electronically Grow 21% / TravelCLICK eMonitor / Feb 2003
Electronic Bookings for Worldwide Hotel Industry Show Improvement - TravelCLICK Issues Third Quarter eMonitor / November 2002
Report on Electronic Bookings for Worldwide Hotel Industry Shows Luxury Segment Leads the Way to HotelRecovery in Q2 / TravelCLICK Issues Second Quarter eMonitor / Aug 2002
Room Nights Booked Electronically Down 10% from the First Quarter of 2001, Revenue Off 18% / eMonitor / June 2002
Worldwide Hotel Room Nights Booked Electronically Through the Global Distribution Systems Down 12% Versus 4th Qtr Last Year / eMonitor / Feb 2002


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