Rate with New Guest Online Comment Card
Digital Alchemy® Drives Repeat Business for Hotel Companies, Independents with
25% Completion Rate for Online Comment Card in its Email-Based CRM Suite
|FORT WORTH, Texas, June
16, 2003 -- Digital Alchemy, the leading provider of email-based CRM solutions
for hotel management companies, today announced a major addition to its
popular Data2Gold e-Relationship ManagerSM email
product that gives hoteliers a powerful tool for enhancing their brand,
inspiring guest loyalty, and driving repeat business. The new Online
Comment Card module in Data2Gold e-Relationship Manager provides an online,
automated mechanism for sending email thank-you notes with click-open comment
cards to guests immediately after their departure. This allows guests
to clearly and candidly express their views while a hotel’s staff or amenities
and services are still fresh in their minds, and enables management to
gain invaluable insights for creating strategies to maximize guest satisfaction.
According to Digital Alchemy president Don Hay, “Our new Online Comment Card module is at the heart of what Data2Gold e-Relationship Manager is all about – hoteliers using technology to solidify customer relationships and forge guest loyalty. Providing guests the ability to conveniently give feedback and ‘have their say’ within 24 hours after checkout is critical in enabling hotels to make more personal contact with guests, and win the repeat business essential for success in the highly competitive lodging marketplace.”
Hay noted that the new Online Comment Card module marks an important extension to Data2Gold e-Relationship ManagerSM by providing:
The Online Comment Card module augments the wide range of guest relationship-building capabilities already available in the suite’s core e-Relationship Manager and its other specialty function modules -- Full HouseSM, QuickSilver Data WizardSM, and E-Blast ManagerSM.
Data2Gold e-Relationship ManagerSM enables hotel management companies and individual hotels to propel their customer relationship management initiatives by using graphical Web page-like (HTML format) emails to affordably establish one-on-one personalized relationships with guests. Emails may include attractive pictures, links to on-property activities and location-specific events, maps, and weather information -- all of which serve to reinforce a guest’s property decision, enhance the hotel’s brand recognition, and generate revenue. Automatically sent emails include:
The QuickSilver Data WizardSM extracts valuable guest information from a PMS, generates reports and delivers them immediately by email to a hotel’s management team. Specialized reports include: guest demographics, guest email addresses, accurate Average Daily Rate (ADR), VIP and frequent-stay demographics, arriving/departing VIP, travel agent performance, plus other standard and customized reports.
Digital Alchemy’s E-Blast ManagerSM enables hotel management to precisely control email marketing distribution. The E-Blast module uses email addresses extracted from the PMS and other sources to keep guests informed about hotel activities and invite them back to the property. Email promotions can be targeted based on geographic and demographic characteristics, known guest preferences, and other specialized criteria.
Pricing and availability
The Online Comment Card module is already in use at prominent full-service business properties and resorts. For pricing information on the entire Data2Gold e-Relationship ManagerSM product suite contact Kathryn McGrath at (817) 249-0757 or via e-mail: kMcGrath@Data2Gold.com.
About Digital Alchemy®
Digital Alchemy’s team of experts has extensive experience in the hospitality industry, and understands the need of hotel management companies and independent hotels for software solutions that affordably increase customer loyalty and repeat business; stimulate higher on-property spending; and improve guest service and operational efficiency. The company’s Data2Gold e-Relationship ManagerSM product, with four additional modules, provides an unmatched range of advanced email-based CRM capabilities that increase the effectiveness of hoteliers’ marketing programs. Digital Alchemy’s rapidly expanding customer base includes widely known independent hotels and resorts as well as many Holiday Inn, Radisson, Embassy Suites, Sheraton, Westin, Doubletree, Ramada Inn, Travelodge and Sheraton Four Points hotels. Digital Alchemy is on the Internet at http://www.Data2Gold.com, and Data2Gold e-Relationship ManagerSM email samples may be viewed at http://Data2Gold.com/samples. For further information contact Don Hay at (817) 249-0757 or via e-mail: sales@Data2Gold.com. At HITEC call Don at (817) 300-2536.
|Also See:||Loews Hotels Orlando Adds Digital Alchemy CRM Services / July 2002|
|Holiday Inn Family Suites Welcomes Digital Alchemy CRM Services / March 2002|