�Our partnership with Digital Alchemy will help us communicate with our guests and increase their lifetime value to the company,� said Michael Sansbury, Regional Vice President/Managing Director of Loews Hotels.  �Digital Alchemy brings a truly unique service that helps our marketing efforts and will increase guest loyalty and thus the bottom line.�  

Steve Haber, Founding Partner of Digital Alchemy and founder of Bolle Sunglassees of America sees great things in this partnership.  "We are very excited to add these Loews Hotels and help them promote their amazing properties.  The new Royal Pacific Resort at Universal Studios in Orlando is spectacular and provides a great opportunity to generate return business for Loews. We look forward to a long and productive relationship."

Digital Alchemy�s services consist of sending a series email messages to guests of the hotel.  �When the guest is making their reservation is absolutely the best time to start an electronic relationship with them and gives them a compelling reason to provide their email address� said Don Hay, President of Digital Alchemy.  

Digital Alchemy services establish a rapport with the guest that is used to educate them about property- and location-specific events and specials so they are more likely to spend time and money on property and later accept a return invitation to the hotel.  Offers are generated automatically to match guest interests with area events and offer rooms and airfare during periods where the hotel has rooms available.  The net effect is increased occupancy, reduced cancellations and no-shows and increased customer loyalty.  �Our customers tell us that cancellations have been reduced because guests have their buy decision reinforced twice� said Hay. 
 
The Hard Rock Hotel at Universal Studios in Orlando is among the Loews Hotels covered in the agreement with Digital Alchemy

Digital Alchemy�s team of experts has extensive experience in the hospitality industry with unequaled understanding of Property Management Systems. This gives them the leadership position to offer unique, cost-effective tools to improve customer relationships and boost occupancy. Digital Alchemy enjoys a rapidly expanding customer list including many fine independent hotels and resorts plus branded properties including Holiday Inn, Radisson, Embassy Suites, Sheraton, Westin, Doubletree, Ramada Inn, Travelodge and Sheraton Four Points hotels.  

For further information contact Don Hay at (760) 772-1428 or via e-mail: [email protected].  Digital Alchemy can be accessed via the Internet at http://data2gold.com and samples can be viewed at http://data2gold.com/samples.