TAMPA, FLA. � MAY 8, 2003 �Brilliant Hotelsoftware Inc. (formerly Citadel Hospitality Automation), which provides property-management system solutions to more than 1,700 hotels in The Netherlands, Canada, Portugal, Poland, the United Kingdom and the United States, has retained PRPRO, a hospitality-specific public relations firm based in Cleveland, to heighten awareness of its rapidly growing portfolio and enhanced product line. Headquartered in Veenendaal, The Netherlands, Brilliant recently opened a U.S.-based office in Tampa due to an increase in demand of its Brilliant PMS.

�The U.S. hospitality market is very important to Brilliant, and so is teaming with the right PR firm,� said Patrick Van Der Wardt, Brilliant Hotelsoftware Owner/Partner. �PRPRO came highly recommended to us from members of the hospitality trade press. As former news magazine editors, they have the close media contacts and content creation skills we were looking for.�

The PRPRO team, representing more than 40 years of combined hospitality industry experience, is comprised of former full-time staff editors of Hotel & Motel Management magazine. Founded in February 2001 by Barb Worcester, former H&MM senior editor/technology editor, the company grew quickly because of its �editors perspective� on news value and its ability to open doors to the hospitality trade press and to those in executive positions at the chains and management companies. Joining the PRPRO team are Robert Nozar (former H&MM editor in chief), Bill Gillette (former H&MM managing editor) and Marty Whitford (former H&MM senior editor). 

�PRPRO stays on top of the ever-changing world of hotel technology, which is so important when writing about PMS and systems integration,� Van Der Wardt said. �You won�t find many PR agencies with PRPRO�S depth of knowledge that also attend shows such as the Hospitality Industry Technology Exposition & Conference (HITEC) to get a first-hand look and feel of the technology market and to keep informed on the latest trends and hotelier concerns by sitting in on educational sessions. They are a one-of-a-kind, professional group that we are pleased to be working with.�

Because PRPRO has written about hotel technology for more than a decade, Van Der Wardt said they will play a key role in explaining in laymen�s terms � through press releases, case studies, advertorials and guest editorials � the value the Brilliant PMS brings to the U.S. lodging market.

Brilliant PMS 2002

Brilliant PMS 2002 is a complete Front- and Back-Office program for hotels and resorts. The system can be used as a stand-alone solution or in a network environment. Brilliant PMS 2002 operates on all Microsoft WindowsTM-based networks. The program contains all essential functionalities for Front Office operations and has an extensive sales and banqueting module to manage events and functions easily and cost effectively. An integrated Accounts Receivable module can be added to the program as well as an extensive mailing module, which helps hoteliers communicate with guests and nurture customer relationships via direct mail.

Brilliant PMS 2002 provides complete reservations, financial, customer relationship management, availability, sales-and-catering, front office, group, graphics and management information capabilities.

�Outsourcing to public relations agencies with minimal or no hospitality experience, or using internal staff who don�t have the needed writing skills and coveted relationships that are required to execute a successful PR campaign, is not a smart business move in today�s challenging economy,� Worcester said. �PRPRO has been the eyes and ears of hospitality for more than a decade. Our exposure to and understanding of the hotel technology landscape sets PRPRO apart, and will help us to showcase and promote Brilliant�s outstanding technology platform and associated software applications.�

Brilliant will be exhibiting at HITEC in Booth No. 1540, June 24-26 in New Orleans at the Ernest N. Morial Convention Center.  For more information on the company and the Brilliant PMS, visit www.mybrilliant.net.

About PRPRO

PRPRO writes and distributes Press Releases to the hospitality trade media, national news publications and Wire Services; designs Brochures and E-Newsletters; assists in Media Buys & Plans; coordinates Direct Marketing Campaigns; and provides Event and Tradeshow Management services exclusively for the hospitality industry. The PRPRO team, comprised of Barb Worcester, founder and president, and Account Managers Marty Whitford, Robert Nozar and Bill Gillette, served on the editorial staff of HOTEL & MOTEL MANAGEMENT magazine and represent more than 40 years of combined hospitality industry experience. Current clients include: ARESCOM, Baymont Inns & Suites, Blizzard Marketing, Brilliant Hotelsoftware, Green Suites International, High Country Hospitality, Hospitality Solutions LLC, Management Technologies, Onity Inc., Richfield Hospitality Services, Sceptre and Waterford Hotel Group. For more information on the company, please visit www.prproconsulting.com.