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ARESCOM Plugs Into PRPRO For Industry,
Media Connectivity
Former hospitality magazine editors team with HSIA provider to speed awareness of wired and wireless connectivity solutions 

FREMONT, CALIF. � AUG. 14, 2002 � ARESCOM Inc., a global provider of High-Speed Internet Access equipment for the Hospitality, Residential Property, Telecommunication and ISP markets, has tapped the expertise of PRPRO, a hospitality-specific public relations firm based in Cleveland, to speed awareness of ARESCOM Hospitality Network�s wired and wireless HSIA solutions and related tech amenities. 

�When we began searching for a public relations and marketing firm to help us boost business in the hospitality market, there was one company that stood out from the rest for their contacts, content and costs � PRPRO,� said Dave Egan, ARESCOM VP of Marketing. �We met members of the PRPRO team while at the Hospitality Industry Technology Exposition & Conference in June and were immediately impressed. Everyone who passed them in the aisles stopped to say hello, from hoteliers to media to other vendors. We knew they were the right team for us.�

PRPRO is a public relations and marketing-communications consulting and services group that is truly �in the know� when it comes to the hospitality industry. The team, comprised of Barb Worcester, PRPRO principal, and Account Managers Marty Whitford, Robert Nozar and Bill Gillette, served on the editorial
staff of HOTEL & MOTEL MANAGEMENT magazine and represent more than 40 years of combined hospitality industry experience. In addition to H&MM, these veteran journalists have contributed articles to other respected industry publications such as Lodging, Lodging F&B, E-Hospitality, AAHOA Lodging Business, Lodging Real Estate, Corporate Meetings & Incentives, Hotel Interactive, Hotel Business, Hospitality Technology and National Hotel Executive. Worcester founded PRPRO in February 2001.

�We all have known for a long time that relationships are key in this industry�not only for �getting the story,� but for helping to implement a successful public-relations campaign,� Worcester said. �We once walked in the shoes of the media, so we know what editors consider newsworthy. We want to share that knowledge and experience as the hotel industry�s go-to public-relations professionals.�

Relationships are key

Because of their editorial background and longevity in the industry, the PRPRO team has built coveted relationships with high-profile decision-makers at the chains, management companies and industry associations, and they network daily with the hospitality trade press and the vendor community. 

�It�s not often we get the luxury of working with public relations and marketing people who understand both our needs and the needs of the lodging industry,� said Ed Watkins, Editor of Lodging Hospitality. �The PRPRO team knows the business and how to work with hotel press reporters and editors. They�re thorough professional and effective.�

Scott Anderson, president of High Country Hospitality, a Telluride, Colo.-based hospitality management and technology consulting firm and former executive vice president, Internet, travel division for the Cendant Internet Group, said: �PRPRO does an outstanding job. They are real professionals that understand the complexities of both the hotel business and the technology business. It is a hard combination to find in a PR firm.�

�PRPRO�s relationships will help to open doors to new customers and new business partnerships, and also will help us spread the news out of our wired and wireless solutions to the widest audience possible,� Egan said.

As an avid writer of hospitality technology editorials and Internet connectivity overviews for hotels, Whitford will serve as the ARESCOM Account Manager for PRPRO. 

�Although the number of solvent HSIA providers has dropped dramatically in the hospitality industry, there still are a multitude of options available to hoteliers,� Whitford said. �For years, we have helped hoteliers better understand which connectivity options deliver the best ROI and why � and now we�re partnering with ARESCOM, the best of the best, to further our HSIA education and promotion efforts.

�Typically, hotels do not have the opportunity to purchase both hard wired and wireless HSIA solutions from the same vendor, but ARESCOM offers both ends of the spectrum and almost anything in-between to meet hotels� specific needs,� Whitford said. �At ARESCOM, HSIA is viewed as both an occupancy builder and a money maker�and hotels are lining up with us to partner with this Silicone Valley leader.� 

Egan said with ARESCOM�s DSL technology, hotels can use wired technology in the guestroom and wireless in public areas with equal ease and minimal expense.

ARESCOM currently has a wired solutions installed at the Luxe Hotel in Beverly Hills, and a wired and wireless solution is in use at the Hampton Inn in Oakland, Calif. ARESCOM is in the process of installing 15,000 guestrooms in the next 60 days using a combination of wired and wireless HSIA technologies. 

About ARESCOM
Founded in the Silicon Valley, in 1996, ARESCOM designs, manufactures and markets a comprehensive line of broadband access solutions, ranging from the most sophisticated turnkey wired and wireless hospitality broadband access solutions for the booming worldwide hospitality market, to state-of-the-art DSL and wireless solutions for the home and small business user. Currently, ARESCOM�s DSL broadband access equipment is widely deployed by major telecommunication carriers, REITs, Hotels, ISPs and SOHOs throughout the U.S, Asia and Europe.

About PRPRO
PRPRO writes and distributes Press Releases to the hospitality trade media, national news publications and Wire Services; designs Brochures and E-Newsletters; assists in Media Buys & Plans; coordinates Direct Marketing Campaigns; and provides Event and Tradeshow Management services exclusively for the hospitality industry. Current clients include: ARESCOM, Baymont Inns & Suites, Grand Tradition Hotels & Resorts, Green Suites International, High Country Hospitality, MyBed, RHR Systems and TESA ESI.


 
Contact:
Barb Worcester, President
PRPRO
[email protected]
Tel: (440) 930-5770

Dave Egan
VP of Marketing
Tel: 510-445-3638 x101
[email protected]



 


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