Hotel Online Special Report

advertisement
   Lodging Executives Continues to be --BAD, 
but a Little Move to the Plus Side
Durham, N.H., Jul 31, 2001 �. The composite Lodging Executive�s Sentiment Index (LEsI) calculated for the month of July notched upward to 47.1 from its all time low recorded last month of 44.6 �a bump upward based on the current expectations reading of 29.4 from the current expectations index all time low of 25.0 recorded last month. The future expectations are mostly flat at 64.7 compared to 64.3 for last month. A LEsI reading of 50+ marks the lodging industry as generally expanding; and below 50, the industry is generally declining while the distance from 50 is indicative of the strength of the expansion or decline. Contributors will enjoy a full report of the survey results.
 
Only 12% of the respondents indicated that current business conditions were good, and that�s down from 14.31% for June. 35.3% felt that business conditions would be better 12 months from now. The LEsI, a nationwide poll of lodging industry executives in operations, finance and development, human resources, and marketing who represent all segments of the lodging industry, tracks on a month-to-month basis a 12-month outlook for the lodging industry. LodgingForecast.com holds its executives� responses in strictest confidence, and only the final summary analysis is reported.

The Rooms Reservations Index continued its slide downward and for the month of July the index dipped well below flatline echoing last month�s first negative growth reading; the Rooms Reservation Index reads at 35.3 as compared to 46.4 for June. The Rooms Reservation Index asks executives what they expected for rooms reservations/bookings over the next 12 months compared to the last 12 months. 

In its sixth reporting, the monthly Lodging Employment Index for July climbed slightly more positive with the total index reading of non-management employees of 44.1 compared to 42.9 for the previous month, June.  Lodging industry executives are asked whether, over the next 12 months, they expect to: 1) add non-management employees, 2) keep the number about the same, or 3) reduce the total number of non-management employees. With the Lodging Employment Index reading below flatline, this corroborates the general decline indicated in the future expectations index.
 

July 2001 Lodging Executives Sentiment 
at a Glance
Indicator 
Index 
Direction of Business Activity
Speed of Change in Business Activity
LESI 47.1 Declining  Slower
Present Situation Index 29.4 Declining Slower
Future Expectations Index  64.7 Expanding  Faster
Reservations Expectations Index 35.3 Declining Faster
Employment Expectations Index 44.1 Declining Slower

About the Index

Created by researchers at LodgingForecast.com, the LEsI tracks on a month-to-month basis a 12-month outlook for the lodging industry. The LEsI is a nationwide poll of lodging industry executives in operations, finance and development, and marketing who represent all segments of the lodging industry. LodgingForecast.com holds its executives� responses in strictest confidence; only the final summary analysis is reported, and the summary analysis encompasses upwards of 1.3 million hotel rooms.

Following the Purchasing Managers Index method of tracking economic indicators, the LEsI satisfies the need for real-time information for executive decision making in the lodging industry. Inaugurated in June 2000, the LEsI is a diffusion index--a convenient summary measure showing the prevailing direction of change and the magnitude of change for the Lodging Industry. The LEsI is a leading indicator based on opinions of lodging executives looking into the future as well as weighing in on the current situation.

LodgingForecast.com is a division of the consulting firm evanjoeray, LLC
that publishes several lodging-related indicators each month. In agreement with PKF�s Hospitality Research Group and using proprietary forecasting models, LodgingForecast.com generates the LEsI and 18-month forecasts for occupancy, ADR, RevPAR, and employment costs.

###

Contact:
Raymond J.Goodman, Jr. 
[email protected]
(603) 868-7888 
http://orbit.unh.edu/dhm
http://www.lodgingForecast.com

Also See Lodging Executives Sentiment Current Situation in Steep Decline; Future Looks More Positive / July 2001 
Lodging Executives Sentiment Continues to Slip and Slide, but the Future Still Registers Positive / May 2001 
Lodging Executives Sentiment Current Situation in Steep Decline�Future Looks More Positive / March 2001
Lodging Executives Sentiment Flying High Above Other Indicators �Do we know something they don�t.� / Feb 2001
Lodging Executives Sentiment slides downward, Mimics the Dow / Dec 2000 
Lodging Executives Sentiment Holds Steady Amid Stock Market Correction and the High Cost of Energy / Oct 2000
Hospitality Industry Boom has Executives Bullish About Present Conditions and Optimistic About the Future; Lodging Executives Sentiment Index / Sept 2000 
The Lodging Executives Sentiment Index (LESI) Rose to 76.4 in July, Up from June�s Reading of 70.3 / Aug 2000 


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.