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but a Little Move to the Plus Side |
Durham, N.H., Jul 31, 2001 �. The composite Lodging Executive�s Sentiment
Index (LEsI) calculated for the month of July notched upward to 47.1 from
its all time low recorded last month of 44.6 �a bump upward based on the
current expectations reading of 29.4 from the current expectations index
all time low of 25.0 recorded last month. The future expectations are mostly
flat at 64.7 compared to 64.3 for last month. A LEsI reading of 50+ marks
the lodging industry as generally expanding; and below 50, the industry
is generally declining while the distance from 50 is indicative of the
strength of the expansion or decline. Contributors will enjoy a full report
of the survey results.
Only 12% of the respondents indicated that current business conditions were good, and that�s down from 14.31% for June. 35.3% felt that business conditions would be better 12 months from now. The LEsI, a nationwide poll of lodging industry executives in operations, finance and development, human resources, and marketing who represent all segments of the lodging industry, tracks on a month-to-month basis a 12-month outlook for the lodging industry. LodgingForecast.com holds its executives� responses in strictest confidence, and only the final summary analysis is reported. The Rooms Reservations Index continued its slide downward and for the month of July the index dipped well below flatline echoing last month�s first negative growth reading; the Rooms Reservation Index reads at 35.3 as compared to 46.4 for June. The Rooms Reservation Index asks executives what they expected for rooms reservations/bookings over the next 12 months compared to the last 12 months. In its sixth reporting, the monthly Lodging Employment Index for July
climbed slightly more positive with the total index reading of non-management
employees of 44.1 compared to 42.9 for the previous month, June.
Lodging industry executives are asked whether, over the next 12 months,
they expect to: 1) add non-management employees, 2) keep the number about
the same, or 3) reduce the total number of non-management employees. With
the Lodging Employment Index reading below flatline, this corroborates
the general decline indicated in the future expectations index.
About the Index Created by researchers at LodgingForecast.com, the LEsI tracks on a month-to-month basis a 12-month outlook for the lodging industry. The LEsI is a nationwide poll of lodging industry executives in operations, finance and development, and marketing who represent all segments of the lodging industry. LodgingForecast.com holds its executives� responses in strictest confidence; only the final summary analysis is reported, and the summary analysis encompasses upwards of 1.3 million hotel rooms. Following the Purchasing Managers Index method of tracking economic indicators, the LEsI satisfies the need for real-time information for executive decision making in the lodging industry. Inaugurated in June 2000, the LEsI is a diffusion index--a convenient summary measure showing the prevailing direction of change and the magnitude of change for the Lodging Industry. The LEsI is a leading indicator based on opinions of lodging executives looking into the future as well as weighing in on the current situation. LodgingForecast.com is a division of the consulting firm evanjoeray,
LLC
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Raymond J.Goodman, Jr. [email protected] (603) 868-7888 http://orbit.unh.edu/dhm http://www.lodgingForecast.com |